Hello, everyone. .
It's Stephen Whiteside here, of course, from theuptrend. .
com. And in this presentation, we're going to .
take a look at how a lot of investment products are marketed on the internet. .
And I call it the coin flip scam, and you'll see why in a few minutes. .
The reason I'm bringing this to your attention is I was talking to a member .
yesterday and we were going through some of the emails she'd received recently and .
wanted to know if I'd ever heard of this particular person. .
And I said I hadn't, but I certainly knew how she got those emails. .
Let's just run through it. .
It's probably happened to you, but you just need to be aware of it. .
If you've been an investor for any length of time and you've signed up to different .
email groups and lists and you've subscribed to newsletters, you know that .
that will usually result in you getting emails from parties you've never heard of .
before because these companies typically share our email addresses. .
They either sell them or rent them out. .
And so in this example, I'm just going to talk about selling a $99 investor .
newsletter from somebody you've never heard of before. .
And typically, .
when you send out a cold email to people that have never heard of you before, you .
can expect to get a 1 % to 5 % success rate. .
So let's imagine our email list is a .
million people and 10,000 to 50,000 of those people are going to respond. .
And we consider those email addresses to .
be cold email addresses because these people don't know who we are. .
So you might get a 1 % response, you might get a 2 % response. .
But if it's a very successful email, you could get up to a 5 % response. .
That's what could happen with a cold email list. .
Now, what we want to do is we want to take that from a cold email list of a .
million people to a warmer list to a hot list. .
And a hot list means that people are going to buy more than you were expecting to .
originally sell them, or they were expecting to actually buy. .
So remember, we had a $99 a year investor newsletter. .
We want to get more money from people than just the $99. .
So how do we do that? .
Well, you start off by acquiring the list, .
whether you're renting it or buying it, but you're going to use that list. .
Right now, we consider it a cold list .
because nobody on that list knows who we are. .
And just for the sake of the math, for .
this presentation, we're going to have a million people. .
And what are we going to do? .
Well, we're going to create two unique emails. .
One of them is going to go to half a million people, and .
we can tell them that the stock market is going to go up in the next three months. .
And why is it going to go up? .
Well, we're going to give you all kinds of great reasons why it's going to go up. .
Biden's the greatest President ever. .
The Fed knows what they're doing. .
Inflation is over. .
There's no recession. .
At the same time, we're also going to make .
the most amazing email that says the exact opposite. .
So Biden is the worst President. .
The Fed doesn't know what they're doing. .
Inflation is out of control. .
The recession is going to kill us all. .
We're going to do two exact opposite emails. .
We're going to split the group up. .
Half go to one group, half go to the other group. .
Now, it doesn't have to be market direction. .
It could be individual stocks. .
It could be individual sectors. .
It could be I think Bitcoin is going to go up dramatically in the next three months, .
or I think Bitcoin is going to crash in the next three months. .
It doesn't matter, but it's going to be .
two completely opposite views, whether on the market or individual items or sectors. .
It doesn't really matter for this particular explanation of how this works. .
So time passes and maybe we're going to let it wait a month, two months, .
three-month, whatever the time length is, but we're going to come back and half of .
the emails that we sent out were right and half of them were totally wrong. .
Well, which people do you want to continue to talk to? .
Well, of course, the people that we sent the right email to. .
So in this example, let's say the market did go up. .
So we come back, we congratulate ourselves, and then we tell this group of .
half a million people two different stories. .
Once again, we're going to tell half of this group that the market is going to go .
up, and half of the group the market is going to go down. .
Now we move on to the next step. .
Remember, we started with a million cold people, and now we've shown them several .
times that we know what we're talking about, and we've gone from a cold list of .
a million people to a list of 125,000 people that are either warm or .
hot, depending on how active they are in the market. .
And so originally, we were looking to get a response between 10 and 50,000 people. .
Well, not only can we do better than that now, but we can also .
sell them more than just that original $99 email newsletter that we started off with. .
In fact, what you'll notice is more .
options have been added as the they become more successful. .
So if you're on your second, third, or .
fourth email in which they've said X is going to happen, X is going to happen, X .
is going to happen, they've now added new products. .
So not only can you buy that $99 email, .
but you can also buy the $249 gold package, or they're probably going to have .
a $995 platinum package, or you can become part of the elite club .
that they reveal all of their secrets and their best picks. .
And that's $2,495. .
So instead of just selling you a $99 investor newsletter when the list was .
cold, now that the list is hot and they've proven over and over again by flipping a .
coin that they know what they're doing, you're more willing to not only sign up .
for that $99 newsletter, but do you want fries with that? .
That's when they can upsell you. .
And that's the most important part of this .
is that they're not really trying to sell you a $99 newsletter. .
They're really trying to sell you probably a $500 product or even a $1,000 product. .
They couldn't do that when you didn't know them. .
But now that they've proven over and over .
again by just flipping a coin that they know what they're doing, they can get a .
lot more money out of the average investor than they could when they started. .
Okay, folks, as always, it's a buyer .
beware, but remember for all those emails where people tell you how right they were, .
there's somebody else who got the opposite email telling how wrong they were. .
So just remember that. .
Next time you're checking your inbox and .
seeing emails from people you've never heard of before. .
Enjoy the rest of your weekend. .
Next time you'll hear my voice is on Sunday. .
And at that time, we'll take a look at the North American stock markets. .