• In this video, I wanted to show you how you can personalize your landing pages at scale using variables with V-Route .
• I'm currently logged into my account and I am on the landing pages feature .
• I see all my existing pages which I can choose from, or I can go ahead and click to create a new page .
• This is going to load the builder that we have .
• And of course I have project name, let's just call it testing, title as well .
• This is all stuff you can control, including if you'd like to change the title of the page .
• So you can do test one, two, three or anything that you like testing .
• Domain settings can be changed so you can white label this instead of using our default URLs .
• And of course you can plug in any tracking codes that you like with the UTMs for your Google Analytics .
• Once you're done, you simply start designing .
• Now I'll just do something very simple .
• I'll drop in a header right here .
• So drag it from the left to the right .
• And I'll add a form right below it .
• So let's choose a form and I'll do something centered here .
• I like the centered form .
• And honestly, this format itself is really sufficient, it drives a lot of conversion .
• So why don't we go ahead and personalize this .
• Now VBOT already offered a personalization feature if you're using email marketing here and you're driving click-throughs from the email to the landing page .
• However, if you want to do it on the fly, let's say you're sending out flyers to your customers and you have personalized URLs on these flyers .
• If you're talking to somebody on social and you want to plug it in the conversation linked to the landing page and you'd like to pre-fill that information directly from the conversation .
• Or if you're simply running ad campaigns and based on the ad, you want to change different words and contacts on the page, you can use that awesome feature that we have .
• Now the format is simple .
• I simply open the bracket at a hashtag .
• It's very important in the format to be as I'm describing .
• And I type in anything .
• So I'm just going to do hard work .
• And close the hashtag, close the tag .
• Okay .
• Now mind you, this could be anything .
• It doesn't have to be hard work, but you can go ahead and choose whatever you like .
• Now another thing you can do is inside here, go ahead and add an open bracket and do something like first name .
• I'm just going to do capital, name, and close that as well .
• Very important to follow that format .
• Again, whatever is here doesn't matter .
• And why not personalize the button? Now the button is a little tricky .
• You can do it on the left or not in line .
• It's an option under the button label .
• So I'll put in something like, let's just do also first name .
• Just like we did on the top, hashtag first name .
• And then I'll add submit now .
• Okay .
• Very basic .
• And then update to launch the page .
• All right .
• Now the next step is to visit and see how this looks like .
• So I'll click on the eye and share to see the preview .
• Now you see here, I'm not seeing any variables .
• Everything looks nice and clean .
• If I like to start injecting anything in here, all I need to do on top, so you see me in the URL here, I'll do question mark and then I'll plug in the variables .
• So the first one was hardware capital letters .
• And then I'll put Richard .
• And then I have another variable .
• So I simply put an end inside and put in the other variable .
• So first name I think it was equal Richie .
• Let's see how that looks like .
• Now immediately my name was added here and you can see my other name here as well as the button .
• How cool is that? So personalizing this on the fly is super easy .
• A few things that happen .
• You don't have to create multiple pages if you'd like to change content based on different text or copy .
• You can use UTM creatively .
• So inside the page, I can literally also do UTMs here .
• So it could be UTM campaign .
• And that will inherit from your browser if you're using UTMs for Google tagging and stuff like that .
• You can get very creative with this .
• And not only that, you can have fallbacks because we have an awesome library .
• For instance, I can do, if the first name doesn't exist, I can do friend .
• Maybe the format is not right here .
• And I can even have divided by two just in case it was a full name because that's another option there sometimes .
• So you can do the library or apply the library that we have to make things proper, to make things have a fallback in case it doesn't exist or things like this .
• So you can get very creative, very simple to use .
• Make your pages stand out with this on the fly personalization using variables on the fly vote .