• In this video, I want to talk about personalization .
• Now in Vibout, we provide personalization across the board .
• That is, you can personalize an email with your contact's name, an SMS message, a browser push notification, and even landing pages .
• So imagine the users coming to your site filling out forms and going through your entire funnel, and they're seeing this one-to-one communication across the board .
• This is really what we advocate for, and we built the tools so you can take control of how you personalize your content .
• I'm going to show you how simple it is to personalize your email, not only the content, but also personalizing subject lines and personalizing headers .
• I'm also going to show you how you can break down the name or the short code to have fallbacks, capitalize properly, and just really make it presentable .
• Now the way that you can do the personalization, right now I'm inside the email builder, but let's say I'm going to add a name of someone on top .
• Let's go ahead and click on design elements .
• I'm going to drop a simple heading right here .
• I'm going to center it, and let's just say I'm going to have the name displayed in there .
• Now, I can change this content .
• I'm going to highlight it .
• From the short code, which is right there on top, I'm going to see all my email lists and note that list, and then call them .
• This is really a reference to all the data that I've created .
• It comes back to when I spoke about creating the proper data architecture .
• The more data, the better you can personalize .
• For example, if I've added, if I've collected first names, employee, account, company name, I literally have all that data at my disposal, and I can choose whatever I want to be included inside the email .
• Approaching your data from the base, collecting as much as you can, and saving them in the database will allow you to do this .
• Let's say I want to include someone's name .
• I will go ahead and do that .
• And I'm just going to assume that my database is not clean, and people have lowercase first names .
• So we have something called proper .
• This is where we're going to take any name in any format, and we're going to capitalize it .
• So if I have my name like this, this option right here is going to turn it into the proper format, which is capitalizing the R .
• Okay? Another thing worth noting, maybe I have an empty fields for some records .
• I couldn't collect the names for these people .
• So what I can do is have a fallback by adding this particular option .
• Star, and I can do friend, there, partner, whatever you guys want to choose .
• So if this was empty, this will be a default .
• Or let's assume I have one full name as a field, not a first name .
• Sending an email saying hello Richard Fala or hello full name doesn't make a lot of sense .
• So I'm just going to split it by two by doing divide by two .
• Now it's really important to maintain the structure of the hashtag that little opening bracket and closing hashtag closing bracket, that pipe character, the star .
• I don't expect you to memorize this .
• This is why we made it available from the help section on the top right here .
• If I click it and I type in cheat sheet, we created something for that .
• We have the entire library right there .
• Please again, make the format follow exactly how we have it .
• At least the opening brackets, the closing brackets, and the stars for the defaults .
• But of course, whatever you have in terms of the idea of that merge tag needs to be intact .
• So right now I can go back and maybe add from the target list, I'm targeting my master list, maybe the company and say hello .
• I wanted to check how company name is doing .
• And I can capitalize by doing the same thing, proper .
• All right, I'm keeping things very simple, very lean, I'm personalizing everything here .
• Maybe the formatting needs some work, but the idea here is to show you how you can take control of your content .
• Another item for personalization is the footer, which is right here .
• You're going to see our footers include an unsubscribe underscore URL .
• And I can also have an option for preferences .
• For instance, I can say if you prefer not to receive emails, you may unsubscribe or update your preferences .
• And the way I can get access to my preferences is by clicking on the shortcode option .
• And right from here, there's something called email campaign specific .
• I really love this where I can say preferences URL .
• And now you're going to see it right in here .
• Let me see if I can zoom in a little bit .
• You have it right there .
• Don't touch this or change this .
• VBOT will take care of making this into its own unique ID for the person who receives it .
• So if they click on it, they will see what data you have on them .
• They will see what list they could opt in and opt out from, or they could simply unsubscribe from all the email lists .
• Okay .
• We also have inside our library .
• So let me reset this .
• An option to include a coupon code .
• Now I do have another video on that, but coupon codes, whatever I insert them, let's say insert them here .
• And I end up sending 5000 emails .
• The system is going to generate 5000 unique coupons that could be clicked on and redeemed .
• So if you're a brick and mortar store and people are walking in saying, hey, I have this offer from you, you can literally click on that little button and from an interface redeem it directly on your end .
• Okay .
• I have a cool automation that speaks a little bit in details how this works .
• I highly recommend you check it out, but coupon codes are built in feature within VBOT .
• And you have a lot more here under email campaign specific .
• For instance, the unsubscribe URL, which is already on the bottom, we have a date stamp that stamps at the moment this gets sent and the format that you like it .
• I would like to do another thing here to show you how you can personalize the subject line .
• Let's go back to setup .
• And by the way, you can see me, I can control the flow from the bottom navigation or from the top .
• We let you personalize subject lines and pre headers .
• We see this as a very powerful tool to grab attention because people subconsciously, they follow their name when there's a huge letter, right? To see if this is relevant to them .
• So if you do these techniques, it always, always helps .
• So I'm going to expand this .
• I'm going to refer back to first name .
• Again, you can apply the same exact thing proper and have a slash two .
• I know it's a first name, but please bear with me and then have a fullback .
• This offer is yours .
• And bam, add an emoji .
• All right, same thing can be done in the pre header .
• And imagine, you know, when people get their email, you can include maybe swap in, put an emoji in the pre header, and the name in the subject line .
• It looks a lot better when you do that versus having like everything look exactly the same and my ever scrolling inbox .
• So this is how you can personalize your email content subject line and pre headers inside the ballot .