So, depending upon how you have your funnel starting, you may have a landing page followed by an optin or you may have the optin to lead magnet prior to your landing page

For this particular product that I'm going to be going over today

We are starting with a landing page and then they're given the option of using the free thing or going ahead and doing the paid thing

And so, depending upon what they do, you're going to track it in different ways, we will clearly be tracking all of these steps but I wanted to talk a little bit about which steps have to do

with e-commerce if you're using Google analytics to track

So for the eCommerce tracking, you want to make sure that you do a view product code and that is going to tell you how many people actually came to this funnel to possibly buy your product

Then you want to make sure that you have a check out codes is going to be initiating check out and this is when you tell you how many people actually went to check out page so

it's important to have these separate because you want to know once someone sees your offer its how many of them go to check out, this is going to give you a percentage conversion

From viewing it to check out and it's important to know the conversion rate for each of these steps

So that, you know what it means, for example, advertising, or how many people you need to get to send your funnel to get a purchase view product

As soon as when you're landing page

Check out which is going to go on your check out and then your confirmation or one-time offer is going to have the purchase conversion because if this is a confirmation page and it's not an offer,

clearly that means that they went through the checkout to get here or if this is a one-time-only offer they had to have completed the check out in order to get to this page

So your purchase conversion is going to go right here

Then if you have additional offers you will have a person person as well

So once I get to check out if they check out, they will go to your confirmation or your Oto page

They will either purchase this Oto or not purchase this Oto

If they purchase it you should have another purchase conversion

So this is more tracking for conversion and if this is a confirmation page, You're done

If it's a second Oto then again they might purchase it or they might not

So if they purchase it you need to do another conversion tracking so that you know, when they purchased this and then on the other side is that first OT, do they don't purchase

They'll still be taken to Oto to if you have one and again if they purchase you want to make sure that you have a purchase conversion

So all of these stars are where you have to track for eCommerce, tracking for purchase conversion in particular

And if you want to track that, you have to have these codes

Put on here, there are other code that you want to make sure you use as well

So, just view content that, you know, when they look at your option, they're also lead magnet codes as well

So let me show you what these star Daria's look like in Google analytics

When you, Google analytics conversions, e-commerce shopping behavior

That is going to be where these steps are really important

So we want to be able to see our total sales of course

But in addition to that, it can be really useful to know what your conversion rate is over all from their website

All sessions going to be anyone that goes to your website

So if you have multiple finals on the same website, if you have a website, set up, plus funnel set up on the same domain name

All of this was going here

Denis, next session is sessions with product views and so, this is specifically, when you send this code to Google analytics to view product, and it's telling me, it's 10% of the total

So four out of four went to see the product of you

We are not going to be using, add to cart

You can set up a quick conversion for that if you want where to go and skip over to check out which we showed here again

So we've got these check out the check out here and you can see it is 5% of the total

So 2 + 40 is 5% and then finally sessions with transactions

Are the people that actually purchase that's going to be any of these purchases

And you can see that is 25%

out of the total 40

So one out of four is actually 25% conversion rate

If you start with your product reviews, but if you do for everybody, that says your website, you're looking at a 25%

conversion rate

So this is really important because it really illustrates where you're losing people if they go to the proud of you and then nobody checks out and everybody goes to check out, that's a pretty good indicator

You need to fix something there

If they go to check out but nobody purchases, that's a pretty good indicator you make you to fix something

There, this is incredibly important to be able to practice all the way through

This is why the e-commerce conversion is so important for your website and why we're going to sit out this conversion for your website

Today, I'm going to be using a spreadsheet that I created to help you keep track of all of your coat

If you have the spreadsheets and grey, go ahead and follow along, if not, you will need to go and find the codes that you need for each of these tracking steps, and then use them if

you'd like access to this spreadsheet

Simply click the link, that's in the description

And I'll take you to where you Need the spreadsheet

All right, so for those of you who are going to be using the spreadsheet, I wanted to give you a little information here by the all pages tracking code

So first thing that you need to know is that the all pay the track and field is required for the custom tracking to work that I showed you in the previous lesson

This is going to be your Facebook pixel and that has to be on every page of your website

And the global site tag is for Google analytics and Google AdWords

Again, this needs to be on every page of your website

That's why I'm calling this be all pages, tracking code or script that needs to go on all pages

Other code that you might want to consider using that

Also need to be installed on all pages are a Facebook Messenger code, a hotdog code

And for those of you who don't know how much are is a software that is online that you can sign up for for free, that literally videotape of people using your website

So you can actually watch what they do when they go to your website

And this makes it really easy for you to see

Sometimes people are confused

You can tell really quick if you're interested in hot

I do have an affiliate link again, it is free to sign up and that Michael Dean description, you can also do things like, put your YouTube, Hold hear your social media, tracking any kind of tracking

codes that you have and you on every page of your sight, you can adhere in the spreadsheet

So I'm going to show you what I mean, you're the one that I'm using for my schedule, did you can see I got to Google merchant center, you to coat and hot darkode

All I did was put what it was and then copied and pasted the scripts in here and they will be combined into all of my page scripts which also you have that works in just a

moment

But basically all you do is write the name of the platform, put the script and that you need to use and then you're set to go

All right, so that's your chore, a blank one

It is incredibly important that you get your ID numbers does, the very first thing you need to do

If you're using a spreadsheet, you can click on each of these names and we'll take you to the link where you can find your ID number

And then here, in the ID, call him, I have some little comments that will tell you, where exactly, you need to go to find that ID number

Once you have your ID numbers, you are simply going to type them in, I like to double click, that keeps everything formatted Really want to see if I can make up some numbers

It is important

That on the Google analytics code, you leave the USA and a Google AdWords code, use the awu cannot take those off for pizza

Messenger is actually your page ID that you need and you can see the ID names are all listed here so she can find them easier

Okay? So now we have your ID number, you are ready to go ahead and put those into your page scripts

So the Facebook one you're going to have to do manually so we're going to just double click and then I could control a or command a if you run back and then control C or command

seat and then we're going to come in here to the other page script for Facebook, when a double click, and we're going to find all of these lines

So there should be to make sure you do not delete the little apostrophes on either end

You wanna make sure it's just the line, and I'm going to control viore command-v if your on Mack and that'll put my number in there, so they do the same thing right here again, don't delete

anything except for the line, and now, you can see that code is correct for the Facebook pixel

Also, I want to mention If you want to see your coding up here, that's also an option

So I could come over here and we get this little Double Arrow, you can then dragged down and then you'll be able to actually see that full code there as well, which can be really useful

for the global site tag for Google analytics and Google AdWords

We are going to actually do this in a different way

So the first thing I want to do is I want you to come and I want you to select from the UA Dash, all the way to the line commands, for control C to copy that

And then we're going to hit command a 4 controller left to go to the find, the click these three little dots and I'm going to find all the places where it has that you met with

the blank and then I'ma come over here and I'm going to copy it

And I'm going to replace it with the actual number to make sure we only do that on this seat and then you're going to click on replace all

And it'll tell you how to replace the two instances of the universal code for Google analytics, you want it done? The same thing will just go to this item used for Cody, because he hears the

aw, which is for AdWords run

Again, highlight that whole thing take control copy

The redhead Ctrl F4

Find here are three little dots put that in here then were to come over here to where AdWords and copy the actual one and then paste it want to make sure that's just this sheet and

hit replace

All you can see it's replaced 11 instances

So now all of our codes should have the actual number instead, of the line, that's the easiest way and still having to go through and do it manually for each one

So, now you're codes for the, everything should be set up with the correct ID numbers

Okay, go ahead and add on any other things you want to do

If you got one for YouTube or whatever, put your prescription here and your platform here

And then this, combine all page scripts is going to take all of these codes and put them into one thing

Otherwise would have to go through and manually copy each one or if you can just copy and paste, it'll actually taste a bunch of extra like quotes in things that you don't need which will mess

up your coding

So instead of that, we're going to double click on this one here

And you're going to hit Ctrl a to select everything and then control C to copy everything

Again, that's command on Mac

Then you're going to come over to your f, g funnel, the count, go to whatever final it is that you want to install this on

This will also work on a website, click on settings, and then you're going to come into the head tracking code and you're going to control viore command-v toothpaste

When also right? Click and click on paste and you're in a pace that code right here in the head tracking code

This is where we are going to be using specific steps in your funnel and a signing the co-host each step

So here on the main page of the spreadsheet which you can, again click the link

If you would like to access to the spreadsheet that has all the coding already done for you

We are on the code management Tabby can see you here at the bottom of the page

There are two tabs and the code management

Tabitha first time that we've already looked at and talked about that was for all pages script, just a quick reminder

Anything that is shaded gray

You should not be editing, you should not be touching

You should be leaving those things alone

So, we are going to be talking now about the second tab called funnel management

That's when go to file management

Again, the great things you should absolutely not be touching

The very first thing you need to do on the final management section is the funnel details, which is this first section right here? You can see, I've already filled out a few of these to give

you examples about this would look like

So the first thing to do is run a picture of funnel name, you're going to skip this column because it's gray

You are going to go to FB funnels and copy the link to your funnel and take it back over here and put it in here

And that way you can really quickly just like, coming this page go to any of your funnels, you get all of your information right here, each funnel have one row

So you can list tons of funnels on here and have it all in one place

You're going to put your FBF URL, your offer

So I like this is kind of like what category you consider this

So I have courses, memberships

I do challenges

So you can put that here

This is just a way for you to Describe what it is

Put your original offer price

Okay, so the first thing in the 700, a social media challenge is the challenge itself so you can sign up for the challenge that cost $100

My first one-time-only offer is an e-book

So I put a book, hear the cost of that Oto is $7

Then my second OTL is a website

If you call the cost of that is $50

Now you can see if you come over here my total price is the addition of those three columns

So if you don't have no tou, just leave these blank

If you have this one Oto, then leave the Oto to blank, basically going to fill this and it'll give you your total price right here next to the funnel name

So someone bought everything on this phone

I make $157

So this is how you can kind of tell where you're at, so that is the final details

You want to make sure that you go ahead and fill that

Instead we have access to all the information you need

The next thing you're going to do is you going to come over to the right and going to come to the codes and sell

So there's also a column for no

This is for anything, you want to put, if you want to put notes, and I've got this setup to freeze the First Column and freeze the top two rows so that you can always see the

titles of what you're working on

So, here's a 7-Day challenge, I can still see that you want to go through and copy and paste

Not The BFG funnels link the actual URL where someone can find this specific page into the URL

Call him, the CDs are set up in rows and Columns of three

So this is for the landing page

So, this entire thing is the landing page, these three columns

And the next one is the often

So this entire thing is he often this is the option confirmation

This entire thing is, y'all can confirmation

So I'ma show you what this looks like

So my landing page for this funnel is right here

So this is what someone will see when they're going to my funnel

So I would copy this link

Bring it back over here and paste it here in the URL

My suggestion is that you double click and then paste it because that will maintain your formatting

So put your url then then go to the next one to the URL for your option page

So for me, that would be actually don't have that one opened but you would go in and you would copy the link, put it there

So do all your your else

That's the next thing to do

Copy and paste all your your else

Okay

Once you come through and copied and pasted all your url, then you're going to have to actually edit your script

So here we are on the landing page

The script column has a copy of what was the from the code management

So you can see This is an item of you script that is actually going to use on your landing page and you're often page

Those are both places where we are going to be viewing something, okay? so the script is already here, all you're going to do is double click on it, it control Air Command day and pinch Get

copy

And then you were going to come over to this

The role that you're working on this when I already have done something to do it here

So I will click and then control viore commands e to paste and hit enter

Okay

So I want to be able to see this entire script really easily here at the top

So I'm going to come over here, let my arrow till I get the double arrows, drag this down and now you can see, there are those blank lines again, so these are the lines that you

need to fill in

So for this particular one, this is a view content snippet

This is the Facebook, Google analytics and add words to this one

And so you need to fill in all the blanks

So this is my landing page

So on my landing page, what they are seeing is they are seeing the social media challenge

So, three months of social media just 10 minutes a day

So you're going, I'm going to go there and I'm going to fill this in so I suggest for your content name, you do what it is that you're selling

So for me this funnel is for my 7 Minute a day

Social media challenge, that's my contact name

So I'm actually going to highlight that and coffee it because I'm going to need that again for Google analytics

So if I scroll down you can see here's ID and name

So I actually use the same thing for my ID and my name

Because that's what I want to show up

You can use all of these Accidentally

Just deleted that quotes

You got to make sure you don't delete these little quotes cuz I'm at the coating, you can use all five of these, four different things

I don't use them for different things

I just put the idea in the name are both the 7-minute challenge

And then, the code for AdWords is the same all the time

So you just leave that as is we only need to touch that

The next thing is going to be the category do for me, this is a challenge, that's how I've decided to separate my things out

And then I'm going to copy that

And I'm going to use that for my list name and my category

And the reason I'm using it, my list name is because there is a separate section in Google analytics

That will let you view your list and it'll give you a conversion info

And so, making your category to your list name is actually a good tactics

Would you can monitor all of that? There's not really a way to view your categories as easily in Google analytics and also the category up here for Facebook

So I'm going to face that there and then you can see, I still got the line for Value

So I'm going to go ahead and select that and the value for this is $100

So I'm going to take that and then a copy it because I also need to put that in the price for Google analytics

Okay

So now you can see I have filled in all the blanks

So that code is ready for me to paste into my landing page

So we're going to double click on it

We're going to control a command control, C to copy

And then, we are going to go back to our funnel

And this is the landing page

She's going to click on edit page

Phoenix add-on, settings, tracking code

And then right here in the header code, there's probably not going to be anything there

So it'll look like this

You want to go on the head or code though? And you're just going to Pace that

So I'm actually not going to do that cuz as you can see, I already have my coding there

Yes, Save and then you'll have to save here in the upper right corner, and that is going to put the tracking code on that page

So my suggestion is actually to go into the spreadsheet

Grab your gray section control, a control copy, put it into the custom script section

Go ahead and edit all of those lines

So far

This one option for this one is not for the seven of their social media challenge

It's paid for me

I also have a free version so you want to make sure you change what you're calling your content

On each things stuff for me, I would put free

Social media challenge

And I would probably put that it's an often so that's what Imma call the content on this one

And then I would come down and I would put that for my ID

And I would put that for my name

And then I need a category

So this is going to be in Ogden for me

This is not the challenge

This isn't often

And I was going to put that as my listening, and then I'mma come back up to the top, put it as my category, as well

And then again my value

So I'm this one, it's an option

So my value is actually $0 and so's my price and I can scroll down and see that all of my lines are filled in and said that I would come onto this one

And this one is actually a lead because this is saying that they did the option and they confirmed

So for this one you're going to Again, put what the lead is

So it's the same as this because it was a free social media challenge

So, I would go ahead and put that same information in here

Value again, would be zero and you can see on the Google analytics code, there's only a place for value on this one, it doesn't actually let you put in like the name which is fine because

really the only Point here is that you want to know that you generated a lead but then on Facebook, you can still put the contact name and category so you going to go through get those

gray script copy and paste them here and then edit them

So this one is for check out so you can see now I've got an initiate, check out script, give me that name

Had a green value for Facebook and it's going to work out the same way for Google analytics and again for AdWords, I don't need to really fill anything in the Oto one

This is going to be similar where you start getting oshios

It gets to be a little more difficult though because we want to, Say that we saw whatever you offer it that one time offer is but we also want to say that we purchased whatever the

previous page was

So let me show you what that looks like for my son off at 7 today

Social media challenge

I started out with this

This is my landing page, and they scroll down to the bottom

They can either sign up for the free challenge

So this is my often or they can sign up for the page challenge

So if they sign up for the free challenge, They're going to come to this page, they're going to sign up

They're going to get put into the free challenge

That's it

Okay

So there's a confirmation page after this page

If they sign up for the pizza challenge, they're going to go to check out

Right

Once they get to the checkout page, they're going to fill everything in there

Going to submit their payment

And after they're done, they're going to be taken to your offer, okay? So in this case, it's an ebook

If they get to this page, it means that they finished the previous page which is check out

So, on this page to be want to say, they bought whatever your offer was

Does that make sense? In addition to that, we want to say that they saw this Oto of Eva, you're actually having to do two codes for every platform

So, if we go back to hear, you can see On the Oto script by look up here

I've got a view content, snippet from Facebook and a purchase snippet from Facebook

So you have to make sure you put the right information into each one of these so that you are sending the correct conversion to Facebook or do you want Alex? So on the purchase for this

one, I would want to put that, they purchased a seven-minute, a social media challenge but on The View content, I would want to put that

They saw the e-book

Okay? Let me see what that looks like

Harry have his code done

So here is the view content

It is telling me that the content name was browser versus buyer, which is the name of my book and that it's an ebook

But the purchase Was for the social media challenge

It was $100

Let me get to Google analytics

And here's a view snippet

So you can see the view the value was $7

That's how much the book is its for browser versus buyer

It's an ebook

And so that's my vehicle when I get to my purchase

You can see that it is $100

It is the social media Challenge and it is the challenge

So, depending upon whether it says of you, or if it says purchase, you have to put the correct information, okay? And that's how all of these are tears, are going to work and the confirmation page,

the purchase is whatever the thing was before that page

And the view is the thing that's on that page

So I hope that makes sense

And if you have any questions definitely you know, let me know and I'll be happy to help you

So same thing, we go to Oto to that the same thing, view content and purchased you content and purchased

And then if we go down page view and purchase, do you have to make sure that you fill these out correctly and same thing here? So on this one, they did not purchase Oto one

So you can see this one is otot to its assuming that they purchase Tokyo

One this one is Oto to but they did not purchase Oto one so that means you do not need a purchase

So if you look on this one, it's only view content

So it's important that you pay attention to where you put the things

So let me show you this funnel again

So here is the funnel

You can see, I've got the landing page

I got the free challenge sign of Emma

Thank you

So that is are often and often confirmation

Then I got to check out page

I bet Oto one, which is a browser versus buy your book and anyone who comes to your house, to have checked out, then I have Oto to that website, if you call Oto to website review

call with Noah book

So this is actually two different pages that are basically identical

The only reason I made it two different pages is so that I can put the tracking code dependent upon whether or not they about the e-book

So, let me show you that ebook page again

So, here is the ebook page right here

And you can say, I've got two options, I can either say yes, I want to save 53% or no, thanks, I don't need this

No, these are actually both set up as buttons

Because I wanted to be able to set them up to go to a specific page in the funnel

So when I took the yes, I want to say 53%, I go to this page the website Review called because that means I paid for the option

If I click on the no thanks, I don't need this

No, I'm directed to this page that says I did not buy the ebook

And so this code is different than this code

This page will have purchased conversion and you data

This page will only have items you data

So that's why there's two different columns here in the funnel Oto to and then o t o II without an o t o one only has views and this one has purchases and Views cuz this

one had a purchase on it

So the same thing holds true and want to come back to our plans

You can look at this here as well

Check out you go to Oto one, you're going to do a Google analytics, purchase conversion, if they purchase your energy to Google analytics, purchase conversion

So that's Oto to if they don't purchase, that means it's Oto to without an OT 01, you notice, there's no star

We don't do a purchase conversion on this page

So I hope that that make sense to you

The same thing is going to happen from here

So from here, I might purchase or I might not

So, if I purchase from here, that means I purchased both otiose because this was the oak purchase side and this is also the purchase side, okay? If I don't purchase Tyranny by only purchase Oto one

because I didn't purchase o t o to on this side

We know that they did not purchase o'tea one that's why they ended up over here and so if they purchased the only purchase o t o II and if they do not purchase, they did not

purchase any Oto

They only purchase the original offer which was shown on the landing page and check out

So that's why you have to have so many different codes

You almost are these numbers here

So this is telling you how many pages are going to have in your funnel

So if you have all of these steps, you're going to have 11 pages for your fun

If you don't have enough to in a lead Magnet or you don't have a landing page, you might eliminate these three in which case, you would still have eight pages in her funnel

If you go from check out till 1:02 and then confirmation, that's going to give you eight pages when I come back to my funnel

And you're going to see I have one, two, three, four, five, six, seven, eight, nine, 10 11 steps in my funnel

And that is because I want to be able to differentiate between if they purchased each step

So this book is this consist of an original offer an OT 01 and then OT needs 11 pages

11 steps in the funnel

I hope that makes sense

They'd go straight down this

So I'm not setting up next step, Next Step

Next up its of these will go based upon which button they click to the correct Page by setting it up to go that way

So let me show you if I added this page so, if I click on this button, It says that I'm going to select a step, so it doesn't say next step and then I choose otot

website if you call, because if they click this button, that means they are buying that

Okay? This one says link to a step otot in this one, says website review call no OT at 1

And so, we're selecting which stuff we want them to go to

So, that is how that is going to work and you're going to go ahead and go through and edit each of these steps for the correct information

I suggest going ahead and doing that

First, you want to make sure you've got your correct things into each of these, on the scripts

And that way you can just copy and paste these all at once

So, once you've gone through an edited, every single one of these scripts, you're not copy and paste from the gray, put it into the box

And then edit it for that specific funnel

You're going to come back to your FB funnels

Go into each step and simply copy and paste right into the page

And so I showed you this previously, but let me remind you one more time if you go into settings, tracking code and then here in the header is where you will paste your code

That document has all of the scripture, you will need for all of your funnels

You can list up to 50 funnels

If you need more than 50 finals, I would not try and add Rose cuz it's going to mess up all of the calculations just right click and do duplicate and then it'll make a second one

that has 50 more

You'll have to go in and, you know, highlight these and delete them