LPR AUDIT REPORT - OVERVIEW
Description
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00:00:00This is the general overview of the LPR audit file that you will be receiving if you order it
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00:00:08There's many tabs
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00:00:09There's the company info, how -to, company services and summary, website info, final, final national categories, analysis and service analysis
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00:00:19This is going to be a quick overview on each of the things, and then I'll have another video that will go through each individual tab in more detail
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00:00:28On the company info is virtually just what company info that we're using, this is the keyword that we're going after to look for plastic surgery clinics
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00:00:38These are the cities that we use for local and these are the cities that we use for national to be able to get the information relative to your business relative to your competitors
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00:00:48The how -to virtually goes through each one of the pages and exactly on what's going on
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00:00:54You can go to right here to this link right here
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00:00:56This link will actually get you videos, and that's where you're going to be finding the videos that we're discussing on what's going on
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00:01:05The company service summary, this is the category that this company has is only plastic surgery clinic
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00:01:12There are sometimes people have multiple categories and then they have multiple services relative to what's going on
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00:01:18So they have plastic surgery clinic and they have surgeon and surgery center are the three services that they have
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00:01:26We've written an AI description and exactly what they would want
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00:01:30If you do have a description currently in there that this would actually be shown right here
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00:01:36This here is just giving you the pro services URL showing you typically where you can actually find your services for most of the companies
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00:01:48So then what this is is it's called website info and this virtually is using an AI and figuring out exactly what the most important keywords that are on your home page relative to what's going on
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00:01:59This is telling you that these are the most important where they are h h 4 h 3 h 1 those are heading texts that are in HTML
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00:02:10And this will actually tell you if you actually have a service match relative to what's going on
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00:02:15So for this one right here, they have no services at match
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00:02:19So if they if they really want to be phoned for mommy makeover
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00:02:23Their mommy makeover is not in one of the services that they provide
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00:02:28So it virtually allows you to be able to put mommy makeover into your services for your GMB paste this description in there which is actually has your brand
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00:02:39The area in which you want to provide your service as well as this service keyword that you want
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00:02:46So it covers those three things has to be 250 characters or less
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00:02:51The final tab is going through and actually these are all of the most important ones relative to your competitors that you have
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00:02:58So we've picked out 200 of the top 200 of what they are and the most common ones relative to what's going on
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00:03:05So is this category on your website
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00:03:07So you don't have plastic surgery clinic on your website and it does have this breast augmentation service is on the website
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00:03:17So they do talk about breast augmentation and it is an h 3
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00:03:21So the service the service is actually on there as a website, but the category is not you can see that breast reduction is not something that they have listed for their service in their services
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00:03:36And it's not actually on their website
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00:03:40So what you want to do is just make sure that your website and your Google my business are actually conveying the things that you want to be phone for
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00:03:49The same thing can be found in the national and what the difference between the final and the national is is the final is only your local competitors of the your the main city that you're in
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00:04:02plus five additional cities around you
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00:04:04Combine with the national which is taking five national cities and finding out what those ones are relative to what's going on
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00:04:12There's going to be some duplication, but the thing is is that what you're trying to do is is that let's say you're a roofing company in Minnesota and you have to deal with ice stamps and
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00:04:25snow and that kind of stuff
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00:04:26Those aren't going to be related to something that is being done in Texas or in Florida where they don't have the snow like we do up in northern Minnesota
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00:04:36So what ends up happening is is that you want to make sure that you're covering both of your bases and what you're doing is you're going through each one of these things and saying this is
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00:04:46something that I really care about
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00:04:47So if if tummy tucks are really important, I can put this in as a service on my Google My Business and I can have it listed there
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00:04:55I already have this on my home page somewhere for tummy tuck
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00:05:00So what it means is that I should actually make sure that I'm actually using those things in in relation to both my Google My Business listing as well as my website
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00:05:13The category analysis is just showing you all the different categories that people were using locally and nationally based on what we were doing in as a percentage and the same thing with services
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00:05:26So you virtually have 350 services that were done locally and on the national brands, we had 133
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00:05:34So what ends up happening is it's not every company has services listed or their categories filled all properly, which we found when we've done studies, which is why when we did an nationwide study for the
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00:05:48meds by industry over 95 % of the companies weren't set up correctly
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00:05:52This does not mean if you have an SEO guy or a website guy or anything else that they're not doing their job
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00:05:59It's just that they have not built the foundation between your website and your Google My Business to be seen correctly within side of the search engines and within side of AI
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00:06:10That is an overview of what the report is
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00:06:14Get your report today at LPR audit dot com