SENDGRID-PLATFORM-SETUP_1280x720.mp4

00:00:01

Hi everyone, Alan here

00:00:04

As you go through the system setup videos, you'll hear Scotty talk about a way to increase your email deliverability for both transactional and marketing emails

00:00:16

Both Scotty and Silvio highly recommend Sengred and they use it with our MOBI first platform

00:00:24

In this video I'm going to show you how easy it is to sign up for the free email plan

00:00:32

As you can see this is a very generous plan especially for start -up business like MOBI first -white label

00:00:42

You get up to 40 ,000 emails in the first 30 days then you get a hundred emails every day for an average of 3 ,000 emails you can send every month free forever

00:01:03

Let's get started

00:01:05

Click the start for free button

00:01:08

Create your username

00:01:12

Enter your password

00:01:20

Verify your password

00:01:32

Enter your email address and this as Scotty said should be a professional email account, not Gmail, Yahoo Hotmail or anything like that

00:01:50

I just got one today for this and it was like $3 99

00:01:56

a month at GoDaddy

00:02:00

Enter your account

00:02:09

Accept the terms

00:02:12

Create your account

00:02:15

Fill this in and then click on get started

00:02:18

After you've entered your account information the system will bring you to a page like this or possibly even this page

00:02:30

What you see on this page just ignore it

00:02:34

You only have to do a couple things to get your system set up

00:02:40

Don't go through any of all this stuff here

00:02:43

Just go to settings

00:02:45

Click on API keys

00:02:49

Click on view

00:03:03

Now you give your API key a name

00:03:06

I'm just going to put Moby first website

00:03:12

Okay

00:03:14

Now click create and view

00:03:17

You will see here this is your API key

00:03:23

Just click on it and it's copied

00:03:29

Copy that to a notepad or wherever you want to save it and click on done once you've saved that key

00:03:40

Next this is the second thing that you have to submit

00:03:50

Click here copy save it on your notepad and that's it

00:04:04

Now what you need to do is take and send this to support

00:04:10

Now if you're not using send grid you're on your own

00:04:14

We don't support the other systems but if you get your free account through send grid we will set the platform up for you or this portion of the platform

00:04:29

Now that you've completed this step and you've got everything saved please watch the rest of this video because Silvio has some very important information that you're going to have to set up on your DNS record

00:04:46

So watch the rest of this video

00:04:49

Once everything is set up again forward the API key and the API key ID to support

00:05:03

Thank you

00:05:04

Enjoy critical and very tricky thing to do on the web

00:05:14

Since email as we all know very well has been abused since it's a free way of sending messages and ending up in somebody's else inbox

00:05:27

For this reason quite a few tools have popped up which basically offered the chance of sending emails through their servers

00:05:41

The advantage of this approach is first of all that you can clearly send a lot more emails because sending an email is actually a pretty intense job for servers and for the old communication

00:05:53

So they are specialized in doing this

00:05:56

Some of them and okay and then there are two kind of main tools here

00:06:01

One is the marketing emails platforms like MailChimp for example or get response where you go on their platform

00:06:11

Again, you go on MailChimp, you create a newsletter or stuff like that

00:06:16

You have people register on MailChimp

00:06:19

I do not need yes

00:06:21

Yeah, either through APIs or with like the opting forms that they provide that and then you send email on MailChimp

00:06:32

This advantage of this is that you cannot really embed this system into your platform like you would do on mobile first or anything like that

00:06:45

The other tools are what are called transactional emails providers which are the biggest one the most popular one and one of the best ones is the centric which by the way now was bought by Twidio

00:07:00

as you can see here which is the largest company one of the first companies that you know was able to make popular sending SMSes and now they're doing WhatsApp and a lot of other stuff

00:07:11

So that means that they're even more solid than they were before this acquisition

00:07:17

Now the way so this works basically when you send an email this email is basically an API call I mean in the normal world of the internet in the ancient world because the email is like

00:07:33

the one of the first you know application one of the first features to be developed on the internet basically you make a call to what is called to send an email you most likely make a

00:07:45

call to what is called an SMTP server right so you send like the sender email the sender address the recipient address the message blog you know that and then this SMTP server takes care of forwarding

00:08:01

this email to the web sending it to the actual receiver and then from hop to hop as everything happens on the internet it will end up in the user inbox it will end up in the

00:08:14

user inbox

00:08:14

Now given the simplicity of the system it has been abused as we all know since we all receive I don't know up to hundreds if not thousands of spam emails per day so in order to

00:08:29

prevent this obviously providers and emails providers like Gmail or Yahoo Mail or any other email has created some intelligent more or less intelligent tools which are let's say spam filters right so the reason why a

00:08:48

tool like Selgrade is extremely used for is because since we are using a tool we're not like abusing an open SMTP server or using our own or using an unknown Russian SMTP server or something like

00:09:05

that

00:09:05

Since we are using a well -known transaction email providers our reputation the reputation of the account of the email address which is sending the emails unless you obviously start sending spam emails stays very high above

00:09:23

90 percent which in terms means that it is a lot more likely that your emails will end up in the appropriate folders on in the not are better will not end up in the spam folder

00:09:37

there are then some other tricks let's say that will ensure or will you know allow you to increase the chance that your email will actually end up in the important folder in Gmail for example so

00:09:52

it will not send to subscriptions or social networks or other stuff so the chance so this will increase the chance that your email will actually be read because that's after all what we are after

00:10:06

Now why aren't we using Gmail because Gmail doesn't offer or better we are not using something like Gmail because Gmail doesn't offer it doesn't offer an SMTP server or some sort of APIs that you can

00:10:25

use to send emails through to think about it you can send emails from Gmail only on Gmail only when you are actually logged in on the Gmail website

00:10:41

The process of using something like Gmail is a lot more complex we respect to actually doing it with a tool like centric which is done exactly for this resource basically what this means is that again

00:10:54

you are increasing the likelihood that your emails will actually be delivered and received by the email addresses that you are sending back to

00:11:04

Now this being said the platform the white label platform comes with let's say ready made or embedded SMTP server let's say which doesn't use centric but which uses another tool another platform which is called sending

00:11:24

blue

00:11:24

The reason for this is a sending blue let's say it's a less I mean the account that we have on sending blue because remember in that case you will be using our account to send these

00:11:34

emails and we don't care that much let's say about that account

00:11:38

What that means especially is that in order for you to ensure maximum deliverability of your emails you need to create and use your own centric account and that's where we are now so I made a

00:11:56

little bit of introduction and everything I said up until now brings us to this screen right here basically which is the centric login screen because we strongly suggest that you don't use obviously our default SMTP

00:12:13

server again because the chance that your email will end up in the spam are a lot higher but as you use your own centric account the reason for this is that every email or better the

00:12:28

identification the ID of the emails are the sender address right and in order to make sure that your email is delivered you need to one of the steps that you can take one of the most

00:12:42

important steps that you can take is validate that you own the email and the domain from which you are sending your emails right so Silvio at the mobile first of the CEO for example that is

00:12:55

obviously something that spammer so wouldn't do and so that is why it is a very important step in ensuring that your emails that would be correctly correctly delivered

00:13:06

Obviously you cannot do on a shared account like the sending blue one and so we provide that just so that you know the email system on the platform actually works you know it works but you

00:13:20

know let's say crippled or in any case obviously in a very sub -optimal way the optimal way to do it is that you create your own your own a centric account and then you validate your

00:13:36

domain so now I'm going to show you how to do this or better what are the steps that you need to go through in order to do this very very simply actually now obviously I will

00:13:46

not do the all sign up but that's you know it's quite simply you know I'll administer the task on centric so I will log in with our details and so you see here as soon as

00:14:00

we actually are logged in first of all you see here this is the number which is extremely important even if we send a lot of emails we have a very you see we have we send

00:14:13

about 9 ,000 emails per month this month so that's quite some emails now it's not 900 ,000 or something yeah but still for us it's a pretty high number and our reputation is that 99 percent

00:14:26

right and that's the very important number that you need always to keep an eye on because the higher obviously this number is the the higher is the chance that your emails will not be marked as

00:14:39

spam okay now in order to first of all you need to create your API key because that's what we will need that's what you will have to provide us just send us an email or open

00:14:55

a ticket anything because we will need to leave after your specific platform, right? So you will need to give us the API key ID and then the actual API key

00:15:08

Now, this is hidden, hidden

00:15:10

I don't know if once you, yeah, you can click on edit the API key

00:15:15

Now we will not show it

00:15:17

You will just get it

00:15:18

The first time you created, just save it and send it

00:15:21

So you need to send us the API key ID and the API key

00:15:26

So you just send us these two details and then you tell us what is the ID of your platform or what is the email address that you're using as the owner of your white label platform

00:15:37

And in that way, we can link again

00:15:40

So from that moment on, you will be able to use your centric account, not the default email account, not the default email integration to send the email

00:15:54

So your chance of emails to be your, we'll see that it will, to be actually, we'll see the correct folder will be a lot higher

00:16:05

Okay, so that's the first thing

00:16:07

The second thing is here, you see sender authentication, right? Now, there are a few, let's say items you could do

00:16:16

The important one is here is this one, domain authentication, right? And you see that now we have actually verified this

00:16:25

To do this, you will have to, when you click on select here, where your domain, so this is, it's, you need to link this to the domain you will be using on the platform

00:16:37

So now, as you know, our main domain is Bobby First, not CEO, but it could be anything else, mobile websites, platform com

00:16:46

or anything else

00:16:48

The authentication is for the domain that you're using as the sender of the emails, right? So let's do a little side track, let's side track a little bit and let's just see where we are actually

00:17:04

checking this

00:17:05

As you know, you manage emails in the manager, emails part, and so for example, let's check one before God pass word email

00:17:14

And it is important here

00:17:16

You see that you are authenticating the email, which the, sorry, the domain, which is in your from email address

00:17:26

That's the link

00:17:27

That is what needs to be authenticated, right? And that is the way send grade and then all the other hops through which your email also will go through will know that you are the owner, so

00:17:41

you are who you are actually telling people who you are, right? So, or at least that you own the domain that you're using to send that your emails from, okay? So we are referring to this

00:17:54

domain right here

00:17:56

Okay

00:17:56

And if I may, Silvio, and I'm probably gonna echo here a little bit

00:18:01

So what you basically just showed, because I own MobyFirst co,

00:18:06

and then my admin comes from a different email, but that's my MobyFirst co

00:18:12

that I own the domain on

00:18:13

Also, anybody that we are, even though we own on the platform, I'm also using send grade two as well

00:18:21

So you'll notice that not only are we saying use it, we're also using it ourselves

00:18:26

Oh, yeah, of course, of course

00:18:27

No, again, at this, I mean, we don't obviously make a dime out of this

00:18:31

Apart from the fact that the send grade is very, very cheap

00:18:34

I mean, it's, I think the option

00:18:36

There's pre -option

00:18:36

There's pre -option

00:18:37

There's a pre -option

00:18:37

There's a pre -option

00:18:38

There's a pre -option

00:18:38

There's a pre -option

00:18:39

Yeah, but in any case, you will never spend more than $10 per month

00:18:45

But we will talk, I think, about this at the end

00:18:48

I mean, when we will actually see how and when it makes sense to use this option

00:18:53

But if you plan on sending periodic emails to a decent amount of users in your platform, and obviously if you're in the spam folder, then you can use whatever you want

00:19:06

But if you care, and if it's important that the emails actually end up correctly into the most important and the most visible folder in the inbox for your users, you need to use send grade

00:19:20

I mean, you can use also something else

00:19:22

There are other tools like boss market, email gian or other stuff like that

00:19:27

We have, I mean, I have had very success with send grade and we strongly suggest to use that one

00:19:35

I use it a few years, yeah, yeah

00:19:38

Okay, now so this being said, let's go back to the authentication of your domain

00:19:43

Again, we are showing you now the process as it is now or we are getting ahead of the process as it is now

00:19:50

Now clearly we don't have any control on this process

00:19:53

So if for any question

00:19:55

or anything, always ask send grade clearly if you have any problem or anything like that

00:20:00

This, as you see, this is on the send grade platform

00:20:04

So we don't control this

00:20:05

We just want to show you that it is relatively easy to do

00:20:08

So again, you choose the maintainer where your domain is actually hosted

00:20:16

Usually it's going to anybody, it can be anything else

00:20:19

And then no, you don't usually want to rewrite all the tracking links for that

00:20:24

And then you click on next, then you specify the domain

00:20:30

Oops, let me first, let's see, okay

00:20:34

So you see that it tells you, okay

00:20:36

So you can send from Jane Doe at Movie First, Admin at Movie First, CDO at Movie First and all that

00:20:45

That's some of that setting we don't really, I mean, we can leave them as untouched

00:20:49

And then you go ahead and then you need to do this

00:20:53

Again, it's always again, a scene aim thing

00:20:56

So basically you need to create these scene aims, okay? So again, you need to create the EM2247

00:21:06

Obviously, don't know me first of come

00:21:08

Well, now I did it wrong, I said come, but obviously you will add the correct domain for you

00:21:15

But anyway, you need to create the scene aim2247 that points to this address

00:21:22

Then you need to create the S1 domain key, copy everything before the domain, okay? So S1 dovet domain key that points to S1 domain key, blah blah blah, and all that, okay? And then when you've

00:21:36

done it, you click on, I've added these records and verify it

00:21:40

You save it obviously in GoDaddy or in whatever other domain, DNS system you're using

00:21:48

And then you verify it

00:21:50

And that's it

00:21:51

And as you have seen, we have already, now this one, we will remove this one

00:21:57

But we have already verified our domain EM and mobifers co

00:22:02

Again, what's important is always the domain, the main part of the domain, not the subdomain, what is improper, I mean, not correctly called the subdomain

00:22:13

But anyway, what's important is the main domain, right? So as you have seen, you need to create the scene aims in your domain, on your maintainer

00:22:23

Once you've done that and you have communicated us again, the API key is, so you send us again, the API key ID and the actual API key that you will see when you created and you

00:22:36

tell us what is your platform

00:22:40

You will be able, you will immediately start sending emails using Sandgrid

00:22:44

And you will see that the deliverability and the, first of all, that you will see that, you will not see in the sender, in the from email, if you don't do this, you will see from

00:22:56

admin at my mobile website platform com

00:23:01

via sending blue

00:23:04

You will not see that anymore or via Sandgrid

00:23:06

You will not see that anymore

00:23:08

It will be just from that email address

00:23:11

And then, in general, the deliverability will be a lot higher

00:23:14

From that moment on, obviously, you will have access also to the, all the stats that Sandgrid gives you

00:23:21

We also give you some stats on the platform, but this, another, it's yet another tool

00:23:27

So you will see the overview of how many emails were sent

00:23:31

You see how many were actually unique,

00:23:33

the opens, the unique

00:23:34

clicks, and all that kind of stuff

00:23:37

Okay