Whole Boss HRS Retreat Profit Plan Part 2.mp4

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Did y'all do y'all want a business plan that we've talked about it or y'all still need time to do that? Ask only time, I didn't do it and your process and your profit plan, decide what

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it is that you want to make and kind of break it down

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You might you know what, you might need this next to let me do this next session real quick

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This next section real quick because this is to help you think about the product that you want to create

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So I'm going to go ahead and do that because you technically need that to figure out that sheet of the different products and she's going to, let me do this real quick

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And then we, are we going to go back to our Okay, this is the product plan, so the product plan, so create your product with more clarity

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So let's talk about that real quick

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So creating your different products

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So your products could be, like I said, it can be anything, you know what I'm saying? But it's basically going to take this, you know, these stuff

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So, what is the key problem that your products that your product will solve, I guess product solves, that need to be a typo that frustrates your ideal client

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So, what key problem with your texts, all that frustrates, your ideal client

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So, like when you did the business plan and you listed out, your ideal ideal client, what are their struggles, their fears and stuff like that

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Their problems, then you can like move one of those problems over here and what is going to be the key problem that you're going to stop

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Okay

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And and then what is going to be your magic wand solution

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So basically what you're magic, one solution is like if somebody had a magic wand and they could be like I wish that this can happen to solve my problem

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Like the incidence of somebody has like a healthy

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They probably wish for like just a magic pill that they can take

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Now that would be your next meeting till the stuff like that

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So technically like that's not going to be at but what is going to be like something that they would really want to have like in this solution that will get them to that thing? Cuz like

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most people know that they're not going to be able to take one pill and it's going to solve other health problems

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Even though these little pill companies and vitamin and supplement company makes me trying to tell you that more than likely, I'm not going to happen, Okay? So like what type of solution can you like create?

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That will help them to do it

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Like, First of all like that prep thing to put all the stuff in 15 minutes or whatever

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That's a magic wand solution, really? You're not, I'm saying to help them to be at the property of food, easily do that they all have good stuff to eat

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So that's like an example of a magic wand solution

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Okay, product type

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These are different types of products

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So you can do a master class or Workshop

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Course you could do a signature course

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You could do a group program

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Okay, so this is the difference about it like a master class or Workshop

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That's basically like one sitting that can be like, 12, like, 3-4 hours

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You know what I'm saying? Signature offer that's going to be more of like a

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Like I said, a holistic solution a transformational product that's going to give more of a full transformation

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Program is like a course, it still has like a course curriculum

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But like you have some type of coaching element in it that you coach with your people to help guide them through it, like each week, or whatever or bi-weekly or something

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So a group program, you're bringing a group

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True like a particular program cuz of course it can already

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That could be something that you create one time, too

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But, like, during these times, like, people want like extra like, for y'all to be able to talk to me right now and ask me the questions that you have people want that, you know, they need

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that extra support and it's not much like if you do like a good program, if you do that once a week then that's not much

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Or if like you offer like I have like a little bubble that I put in this thing that people can like ask questions to and I can like give them an answer back then that's really

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value, you know? A membership site

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And that's something a membership site more than likely

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You're like, offering something different

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Like, your offering like something each month that they don't get

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If they're not, like, if they don't stay a member that kind of keeps people into a membership but there's a lot of different things that could keep people in membership

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You don't have to be on a continual will contact help because it could be a community

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Like, people can stay in your membership because they like the community, they want to be around other people like that it helps them to have connections and blue together

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So the more of those elements that you can put in your membership, is the more likely you'll get people to stay in it one-on-one coaching, we talked about that, that's just doing it, one-on-one done-for-you Services,

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that's why I kept your website builder and you built websites for people with physical product

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That could be closed

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That could be like you can be an artist and your pictures and stuff like that, you can ship those out physical product

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You can have a brick and mortar store that mean you already have a store or like you have a restaurant, you have, you know something that's you know, like you got a building that you pay

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rent on offline service a class like you could do these classes in person

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Like, you know, you can have them like at a a building, you can have them in your home

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You do any of that

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So you can have like, you know, that person that's not online, info product

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So, a product, basically, that's a digital product, that's a digital product

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So if you have like, knowledge on how to Your your class, even though it was like a class, that's still, like a, that's a digital product

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And technically a signature, course, if it's all online, that's a digital product, as well, to digital just mean that online

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And if a product is basically that is like based on your knowledge of expertise, a retreat, a live event, that's in person

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Affiliate products, like you don't even have to have your own product even though I suggest that everybody have their own product

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Could you control that Eamon back over that you're building an audience for your stuff? You can't control what somebody's doing with their product

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Like to just completely make a living but you can't make a living off of it

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But I'm just saying you can like just like focus on somebody else's product that you really believe in that really helped MLM

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That's like multi-level marketing

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Again, I'm not a Superman at but some people are really good at that and they're very profitable with that

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And they sell you on like, residual income cuz a lot of times you're building a team underneath you

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So you make money when they make money and stuff on top of that

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That's kind of like a benefit of that model, but it doesn't work for everybody

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I'm a curated product and basically, that's again, like, if you don't have your own like, that's for somebody who might not have like you have a passionate interest in something like say you're interested in cooking

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or plant-based cooking

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But you're really not a chef but you're really into eating you love eating plant-based food

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So stay if you like

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A group of your favorite Chef store and stuff and be like oh can you submit this membership? I mean, this recipe to my product and it's going to have like all this information going back to

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your side you know, and stuff like that

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And you you compiled this book of everybody else's recipes but they're your favorites cuz you like eating them or making them

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Then that's a product that you're selling that also benefits them because you're driving traffic back to their website, but you didn't actually like create the contact for that product

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Okay

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So and then other there's many ways that you can create different products

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Okay

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So that's so then you want to brainstorm your product ideas

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So you want to write down like if you thought of a product like say say, since you kind of know what you want to create, you want to create this prep thing, think of everything that

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you can add, you can think of like different recipes you can think of different type of ways that and I just keep using your prep your prep Example because you told me about it so I

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just keep using it and matter fact after this, I'm a stop and imma make sure I asked everybody else what it is and I can give you some examples to if y'all still with me

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So you can write down everything that you could think about as far as prepping and what you would need

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And, you know, like even to like how you would get people like what type of pages or friends that you may already have that you can ask the share your event coming up

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I just brainstorm different ideas about, you know, the product as well

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Like like basically what you going to cook, what you going to what's going to be like, easy, that taste good

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How you store this food? How long can you leave in a refrigerator? How long can you leave it in the freezer? Think about everything that you can think about this product? And think about that problem

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Like what problems do they have? Like, They don't have time to make meals

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They're not really good at cooking, they're not really cuz those type of problems and like situations that they may have that's going to help in your marketing and help to create a product

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That's really going to be like a magic wand solution for them

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And so you just want to write a product title

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Product validation

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So, this is what I was talking about before about to validating your product

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So, basically, that's getting people to raise their hand

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Like I want this product before you even create it

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I did that with the last Workshop that I did read that funnel workshop and I just put up one post and people raise their hands and said, oh yes, I want to do this, you know

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And so people signed up for it before I even created it

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So other ways that you can do that is like a validation call

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So say if you were doing like a full program, not even just like a workshop

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If you was going to program, you can ask people to jump on a call with you to talk to them, to ask them more about, like, I'm what problems they may have based on whatever topic

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you're talking about, like, what problems do you have with, creating a vegan plant-based meals? You know, stuff like that, you can get on a call with people and ask them that and then you can also

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ask him, would you be interested if I created this Solution

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And he's having a little bit about what you was thinking about creating because you've already brainstormed it

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You can create a valid day to post on Instagram or Facebook

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You can just make a post and said I'm thinking about creating this thing

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Would you be interested in it? You can do it on like a story on Facebook or Instagram story and you can use like the questions or polls on feature or ask me anything, because when you

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ask me anything in there, asking you about a topic, then you can get some content of what people are struggling with email surveys, you can do like a survey and send it out to your email

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list if you have one

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Or you can I put a link on your social media and ask people to you know so that out people may or may not and don't make it real long and in-depth because people that they

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don't Focus you know but you can you can still do it

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I've I've done surveys before, 2 validation as you can like actually do a ad that you pay for and say that I'm searching for beta test, has that will take this course to do this, this

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and that in, in exchange for your feedback or something like that, you know what I'm saying? Or you can say you can like the post that you mad, you can like make it into a ad

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and just like, you know, pay for people to see it cuz a lot of times people don't see stuff, you be like all hurt by

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Nobody ain't like your stuff but certain things like the algorithm

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Don't put up front because they it's not a sin to rest

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Two other people

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People dale dale

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Wish you Happy Birthday Everyday

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You know

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If your child graduate they'll be like 200 likes but you put one thing about your business crickets

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I don't mean people don't see it, but a lot of times they don't see it

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Validation sale and basically that's going ahead and make him stay on the workshop

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Validation post that I did, it was like for sale

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I'm thinking about doing this workshop for this thing is $17 un, you know what I'm saying? That's like a cell because that's the ultimate validation when somebody buys something from you

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And so the last thing as a quiz like you can do a quiz and it's a little different from a survey because it could be even be a personality quiz or something like that, but you

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can like send them through that to get validation, you know, for your product as well

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Okay, we almost there with the product creation, which moles will you use? And we just talked about that, is it going to be raining? Like, like some people just do like an ebook, or some people

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just do like a plan or something like that

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So it's Rich audio, like some people just do like meditations, you know, and they just have it audio, you not looking at them video, obviously, you know what that is

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So the more that you can do all three types, the more that you'll be able to talk to different learning styles and the better, your product and more valuable to be But you can start off

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with one

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Okay, product

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Outline you just want to do 5 to 7 steps

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That takes your people from where they are, you know, in their problem, not knowing what to fix, not having the time or energy to make it to, you know, having all their meals prepped and ready,

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and they're eating a wonderful dinner is a plant-based dinners every day and they are bursting with health or whatever

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So what are the steps going to get them from that? So from not doing it at all to where they're going to be

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So the steps examples could be, you know, your meal plan

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Like what are they planning to eat? You know, it could be like an evaluation first

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Really like, what? What are the foods that you like, what are the foods that you don't like, you know, what foods do you keep in your pantry? Usually that you can make meals from things like

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that

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You can do that

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And then the next step is like a plan

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Like what are you going to eat everyday? and you're giving him that plan because you're you're telling what the cook that time, but then the next step can be like you have to plan

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Okay

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Let me show you how to make these meals, then the next step to be

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Let me show you how to store these meals

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In the next step

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And the next step could be

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Let me show you

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Let me show you how to serve the meal

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And at the bottom we about to end this

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How much is a Sparta gun cost and product feedback? For improvement, a testimonial song, Get get feedback on the product

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Like a people like it, okay

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I want you to

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Finish that one page business plan

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You don't have to do the product man yet because the product plan me going through that kind of help you to think about like how you would create this product

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But that business plan had your free Bi-Lo and offer made offer and high and offer their

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I just want you to kind of like flush it out and kind of think about it

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It doesn't have to be perfect, okay? And I am going to ask you about that when we get back

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So actually do that part

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Like, what products you're thinking about and y'all can just fill out this one page in business plan

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You know, that's the main thing that I want y'all to do, because that's, cuz if you look at it, You look at it, it kind of encompasses everything that we talked about that makes it go

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deeper

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You see what I'm saying? So it's See it got, you know like who are do like so that you could know what you're proficient offer? Like what you want to offer? What type of business model

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you want? Your ideal client

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How much money you want to make for the year? Your time go

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How much time you want to spend? What your idea I'm client struggles and problems

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This is mainly their problems

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What problems? They have that you can solve, and this is like the different products that you can offer

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I would write out your main off of 1st and that way and then go from there

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What you can pull for your low and offer a bike meal planning? I know I'm Sarah's is financing since I know what hers is

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So if she has a main program to like transform their finances, you know, a more holistic program to do that

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Hello and workshop can help them to, you know, do like a Recession Proof budget or something like that, you know, something like that

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And she could do more one-on-one, coach other financial services that she have, you know

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So like write it out like that and content

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What type of content you want to do with this podcast? Will you just going to jump on and do some lies? Or if you going to do video or you just wanted to rent in? I

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just want to say about the block contact, you know, you have stuff

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Have like a little, a program who can take blogs and turn it into

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Like it has a little voice that speaks on it and it'll put pictures with it and stuff like that

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So technically you can ride it out and you don't even have to say it, but I'm going to be totally honest like the more that you show up in your business and show your personality is

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going to be better for your business

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I mean, sometimes maybe may not, you know, they have businesses that run that way, but a lot of times if you show up and show your personality, it's a little bit, you know, it it up

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to know like and Trust Factor

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Yeah, so that's the content

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So that's what I want you to do

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Is just fill out this one page business plan and then we're going to come back for part two part, two of the private plan and we're just really going to look at your lunch and funnel

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plants

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Okay

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Alrighty then so what I'm going to do this time is I'm going to end the session and if y'all want to talk with each other or if y'all want to just take a break, whatever you

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want to do, y'all could go sit at the table

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So how it works is like when I end this I think it's going to put y'all automatically in the lounge area with the little tables

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All you got to do is click on the little table and sit at even if you're on the phone I think you could do that

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I'll go over there when I end a session and then, y'all can sit there and see how it works, but I'm going to give you

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So this is 350

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So let's stay for 10

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Okay, for 10, it seem like we're running out of town now

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So, But this is kind of important

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Do y'all think y'all need 10? Or y'all think I need 20 minutes? I think, I only need 10 minutes

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Let's go closer to 4

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Okay, alright

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I'll see y'all back at 4

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So profit plan, part two is going to be kind of quick imma show you like what you could work on on your time with the website planner stuff like that

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We're really not going to do

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They open at 2 that I thought that took it out to not overwhelm y'all but on the other side of it like if you need to do a website that has a help you so you

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can use that on your own your own time

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So, I'm going to share my screen

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Okay

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But I did

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So we did our product plan and a profit plan, and our fool playing that basically, I have everything in there and I wanted you to work on this one page business plan, because it pretty much

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in Tapas has everything

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So I want to see what y'all have put on there so we can talk about it, okay? We want to talk about it so when y'all come back, let me know in the comments your back

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and we're going to get on here and we're going to talk about your One page business plan

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Okay, so after we did all of that, this was a web site plan and basically this is playing your simple steps tight

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That sells, it's hard to see like this right now because it's supposed to have a box over that you can actually type on it so you can put the information in here

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So basically, it says, what is the purpose of your website? And what are your website goes? I eat to build your last roll, your community, sell your product or service, do you know what's going to

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be? The say you're probably my service but you also may want to do those things as well

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Visit our goals

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Why are people coming to your side? What problems problems are? They trying to solve what services or products? Are they looking for? What continent do they want to see? And website navigation

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But like I said, I'm not going through all of that

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What's your main message tagline, which is going to be a home page headline, that's important description

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Like, who do you help and how do you help them? Your work, you learn and work with you section

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So, you can read through this and figure that out

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If you have any questions, don't hesitate to let me know

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Okay, so this is the whole boss lunch, plan checklist

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And I also said I was going to update this too, because this is really not the first launched that I would want you to do

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I would want you to do a launch that again is ugly

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Ugly launch

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That's, you know, it's not perfect

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You're putting yourself out there

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You getting feedback

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You're actually like getting the work done cuz we'll think about this for hours and days and nights in years and months you'll look up low

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My gosh in your past and I still have not put out my product

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I still have not sold anything so I want you to get out of your hair and that Those P worksheet that we did in the last video for your profit plan that should get you Clarity

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enough for you to be able to put an offer out there into the stratosphere, okay? And see if somebody is interested if somebody needs it and how you would do that is if you're going to

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focus and talk about the problem and the symptoms like, you know what the problem is but what symptoms are? The people whose passes problem having? So, for instance, I mean, use you against a person who,

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who needs a meal plan, they have a problem of that they can't find the time or they don't know how to prepare plant-based meals for the family

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That is the that is the problem

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You know, they can't do it

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But a bigger problem is their health is suffering, you know, because of it, you know, their children is coming down with all these illnesses and colds and all this kind of stuff, they may be gaining

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a lot of way that's causing other health problems that happen with them, you know

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like all that type of stuff, you know, like, This is just causing problems

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So how are they feeling right now? They're feeling bloated, they have to keep going back and forth to the doctor, the key to solving these, you know, issues and stuff like that

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They're not able to like, you know, join Sports programs, like they want to

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They don't have any energy, they don't, you know, like what are some of the symptoms of the problem that they're having? They never seen that

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Have never know what to cook

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They never know what to cook in your kitchen

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Now that they've changed plant base, or they really want to change plant-based, but they don't know what to cook or how to do it

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So, Yeah, that's what I was saying

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What a soft attention

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So hobos lunch plan checklist

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But what I was saying is that you want to be simple

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This is a little bit, like some of these things, you will still do decide your offer to launch

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This is kind of like a checklist

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Get off of validation to client call social media, post our survey excetera, we talked about that choose to create your laundromat and so I am going to stay to use like this Workshop really you're paid

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Workshop cuz you can use that as a launch event because you can launch people into it

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And the other way you could do your Workshop is Do It free like I'm doing an x-ray and technically I'm going to go ahead and give you even if you didn't sign up for the upgrade

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package, you will still, I'll give you a date a review review

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These cases stuff but like the upgrade pack package gave you recording recording to this

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It gave you like my Trello planner with goes with the planner the map planner that's coming out very soon

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The whole Boys hours full planner and stuff like that and also a month free in my brand new upcoming Hobo's hours

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You know, so all of that was inside of that $27 upgrade, you know, I'm saying? So like it was definitely a no-brainer but you might not even look at it, you might not even read it

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but that was in there

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Okay

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So that was an offer to make it something like okay I'll upgrade, but So you can do it freemium like this like you can do your workshop for the first time you can do it free

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But like I said before, your offer is not truly validated until somebody pays for it

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No matter how much it is even if it's only a dollar because that mean that they trust you enough to pay for it

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Put their information in and stuff like that

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Now mind you just because they don't buy it

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Don't mean that it's not a good idea because you don't know what situations of people got

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You can't be on people's pockets or they may not realize that this is a problem when you have the solution, you know for it you know, all those different things

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So you may not have reached enough people because everybody is not going to like sign up for your thing

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Everybody is not going to get your upgrades

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Everybody is not but that's why you continue to do the steps like you continue to put contact out there

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You continue to show up

00:29:06

You continue to do those things and it'll build people to come, okay? So, choose your or create your laundromat but these are some of the options you could do a live launch

00:29:19

Basically, what a live launch is like a series of live video call and you can you can do that

00:29:27

But it's like usually like you can have like 3 days and like each day is going to be alive on a different topic but yeah, we're not really going deep into that but that's just an

00:29:38

option of what you can do

00:29:39

Like a challenge

00:29:39

You can do a video series which is more like it's kind of like a difference between alive and doing a YouTube video

00:29:47

Series is usually more, you know, like you've already done it

00:29:51

You got a script or something like that that's hella Summit, you know, people can lock things through that

00:29:58

And Summit but a lot of times, so I'm going to have a bunch of different other people that's on there

00:30:08

So your message to get convoluted, you know I'm saying, it might not be the best, I really wouldn't use that as a launch mechanism but it can be used

00:30:18

Alive event

00:30:19

You can do something in person

00:30:21

So map out your goals

00:30:23

And so again, this is the Prophet, this is the prophet thing like like what what is your Revenue goal for that specific line? Not for the year but just for that specific specific launch a prize

00:30:38

Like how much are you going to sell it for and how many is sold? Okay, so you're reach start

00:30:47

This is the route that you do

00:30:48

Like, how many subscribers you have? And what are this? Is your start and this is your girl

00:30:56

So say if you had like on your email, if you have one subscriber and your goal is to have 20 or ten, you know your Facebook group you may not have a Facebook with my have

00:31:09

zero but your goal is to get a hundred people in your Facebook or whatever other is like other like you can put like the social media or whatever or like what you want to grow a,

00:31:21

right? So choose your lunch date

00:31:23

When are you going to launch? Like when you're going to like that? Because lunch is need to have a start and end date

00:31:30

You know, cuz that helps people to take action, you know, cuz people will go on and on and on even if something is Evergreen you want to have something that like makes them go into action

00:31:40

So if you set up like something that like like each person can have like a timer there software that does this my Thrive ultimatum out of my Thrive themes week does this? But like somebody come

00:31:57

to your website for the first time and then go through your funnel like they get your freebie, then they decide to upgrade and do your free or low-cost offer Workshop or plan or whatever your does,

00:32:12

they do that

00:32:12

They pay that for that and they decide to go into your signature offer, or like when they get that, you know, that item you have a countdown timer and they have a certain amount of time

00:32:25

For, you know, to get it at that particular price, or to get it, cuz it's open or whatever

00:32:31

But more than likely, as its automated, then you're going to have to like, or like some bonuses

00:32:37

If something like, you can give them separate bonuses or whatever

00:32:39

But anyway, you can, you can create life urgency, but you don't really want to be fake fake, but you really want people to take action

00:32:47

It's not about tricking people

00:32:48

It's about get people to take asking cuz people don't take action if they are not a reason for them to take, you know who's not

00:32:55

It is no reason even if Okay, choose your lunch dates

00:33:06

Say this is a little more in-depth that I want to say

00:33:08

So basically you just want to pick a date that you're going to start your lunch

00:33:12

If you're doing a workshop, if you do the workshop I would suggest do it like live

00:33:17

I was like two or three times really so that you can get your best one out of it and use that as your thing that you're going to use all the time that's already recorded

00:33:29

And then you can put it into your on the side and create a large free big

00:33:34

That's not necessary expecially

00:33:36

If your freebie is already in line with what you are selling and it should be because you started with what's your main thing that you're selling the first place and you're pulling everything from that

00:33:47

Create a landing page

00:33:50

4 launch event

00:33:51

Freebie create freebies

00:33:53

Thank you page

00:33:53

Give us a scriber

00:33:54

The next steps with her is to join your Facebook group for watch this video, craft your sales page and create your check out page, create at least four weeks of helots content leading

00:34:05

See a large gravy and offer create social media graphics and post leading to much content

00:34:11

That this is like for a real lunch

00:34:13

Like I said, cuz usually like if you're doing your first like founding member launcher, your first ugly launch, then it's not going to be as you're not going to do all these things

00:34:24

You're basically going to send out an email or do a social media post or send out messages and stuff to people that you know, create sometime around it and get people to sign up, you know,

00:34:35

if they're interested, things like that, it's going to be like a little simpler Loki

00:34:41

Just you know, how to get your first few people in there so that you can build it

00:34:47

But I'm not going to read all of these thing

00:34:49

Let me see if y'all are back yet

00:34:52

Anybody back? Am I the only one in this session still? Call Cassie sometimes

00:35:10

Okay

00:35:12

Y'all have any questions? Do I said, I'm here

00:35:20

Okay, let me know

00:35:22

Denise, I'm here

00:35:23

Okay

00:35:27

All right

00:35:29

Boy, I just want to ask you like, Okay, so let's let me, let me ask y'all can put it in the the chat or y'all can request to get onstage so you can just talk either

00:35:39

way

00:35:40

So let's let's go back to this song

00:35:45

This whole boss one page, business plan

00:35:50

so I'm where you able to get down to what your products could be or if you already have products and stuff like that where you able to map that part out, Cuz I'm kind of figuring

00:36:03

you would you would probably need to know like where you able to

00:36:06

I'm just asking each part

00:36:08

So the who are you part? Where you clear about what you have to bring to the table? Like what? You're already good at what you're passionate about? What you have expertise in? Did you have that?

00:36:21

Did you write that out? Joy of enjoying the nice and she'll say yes, say yes

00:36:29

Then, okay, business model, you chose your business model you prefer to work in And if you did, which one did you choose? One-on-one coaching group coach in online courses

00:36:46

Physical products

00:36:49

Anthony said yes to okay

00:36:53

What's your business model? Yeah, I figured out it was some candles that was making me calls

00:37:09

I had to blow out all the candles I had

00:37:11

I had like three candles

00:37:12

I was like, oh my gosh

00:37:24

Joyce said a little of it all but focused on who I don't know

00:37:36

oh, are you back on the request? Okay, that was you

00:37:45

That was Denise

00:37:46

I have requested and you've already

00:37:54

Oh, can you hear me? Yeah, I can hear you now

00:37:56

Yes

00:37:58

So I so, I do some events

00:38:01

So, in some of the, some of the events that I do, like I didn't ask for Saturday yesterday, so that a freebie, but I have a couple of sponsors, so that's a food that participants

00:38:13

So I need to work on the group coaching and then up level have the have the one-on-one coaching I did, right? But I feel like the good coaching in the membership site, those are connected to

00:38:26

me

00:38:27

And then the, I did write a chapter of a book

00:38:30

So that book to sell, because the way I do the, the, the The SLK Saturdays? I really wanted to do the other goal is to build on a Marketplace for for black Wellness blackface in Moana

00:38:50

That's the larger goal but the group coaching in that all that stuff

00:38:55

I think I need to focus on you know, cuz we can talk about getting cash now

00:39:06

So I mean I have some income but I do then I figured I would work on putting out some one-on-one coaching days

00:39:16

I work on that because I've been coaching for a long time but I haven't been through what through Iko Iko chit school, but I haven't been, I haven't been doing it on my own platform, so

00:39:30

I figured I would make them Yeah, I do more of that and then I would like to know how this block in my mind and I don't know what and that's why would I told you

00:39:42

I was looking at your your site before because I keep putting the even though I talk about integrating it to have a career and the business cuz I'm I'm done career coaching and then business coaching

00:39:54

and wellness and I haven't really done that

00:39:56

Even though they're all there, haven't done them together

00:39:58

So only like saying, OK, Google together and you have you have to integrate them

00:40:05

Or even though I say that's what I'm doing I haven't really been doing it

00:40:08

So that's the thing is to really to put it in so that you won't have to do like a whole separate thing

00:40:14

And yeah I don't want to do no whole separate things

00:40:16

I was like okay

00:40:18

I was able to miss them all together so you can yeah so yeah

00:40:25

So that was definitely an asset and that's how I ended up

00:40:27

Look at you before but then and then and just yesterday

00:40:29

So I just saw this yesterday I said that missing out it's not even a fault

00:40:37

It's my fault cuz I was like whoever was here by check my basically everything

00:40:58

But the thing I'm focused on right now is to do the 101

00:41:02

Corporate coaching in the group coaching, as I work on building out the marketplace stuff

00:41:06

So I have some some other instructors

00:41:09

Did you some other Fitness thing? And I have other people do some other stuff

00:41:13

So it's like at the edge, I just need to get over the edge

00:41:19

And really, like even if you did a group program because, you know, the program, but still can be kind of Premium, it's not answering me last night, but I like a higher-end

00:41:32

Not even, you know, people who like big but you're talking about, but, you know, you can do like a really good isn't even, I would say hello

00:41:44

Andrew culture program like at 497 and still, you can add something, it'll add up, you know what I'm saying, you stuff like that because, you know, cuz the energy it takes to get a one-on-one client

00:42:01

You can probably get like a group of people and it'll be more scalable as well as you know

00:42:07

But you could do one-on-one

00:42:09

And then, you know what you've been doing, what I want to happen to you, or you just say that I've done have been through, Business school

00:42:21

So they're like, you know, one off kind of things and there is not a lot of longer-term and is and is lower money

00:42:34

So so it's not that premium stuff

00:42:37

I do it because when I can say, I've been coaching since 2008 and then it's me in the circle of some information from business school around cuz I do besides you and wellness, I have a

00:42:50

meeting

00:42:50

It backgrounds, like you cook people in media, in transition and, and those things

00:42:54

So cuz I see you like, I know you in person

00:43:00

So if that's what you want to be known as So sort of I've done them all

00:43:09

So the thing is, I actually like, I used to manage

00:43:12

I've done a hundred things, right? So I worked, I worked when I worked in corporate

00:43:18

I worked for I had I switch from Financial Services to mediate Wiseau on the financial service inside I work with her Reserve Bank and I work for Chase

00:43:27

On the medial side, I worked for MTV HBO CVS in ESPN stuff, and then I also managed the gym

00:43:41

So I used to teach gospel aerobics, at my, you know, when we call the Robeson, I will call the group fitness, that's what was at my church, and then I just Fitness and I so I

00:43:52

knew all that stuff together and then because of the disparities in Black maternal health and other Healthcare things

00:43:59

I'm a really great advocate for that

00:44:01

So in the producer part of me and that's what any of those are sore from the TV side

00:44:07

So most of my self-care Saturdays, I didn't do anything

00:44:12

Yesterday was the first time I did something

00:44:14

Usually I let other people do stuff but that's why I got to that Marketplace idea because I had to pull the people together

00:44:20

People together and then promote them

00:44:23

Because a lot of people don't really, you know an even at the time that the best and promoting myself but I can I can more easily for more people so so yeah

00:44:32

That's the marketplace idea and because there's no place that's face focus and black Focus, that is a larger market place

00:44:39

So that that's the idea

00:44:45

Me pay my bills while I work on that

00:44:48

Yeah, I was just thinking about that

00:44:51

Like, do you get to that faster because yeah, yeah, I need to get to it faster

00:44:57

I need to get to it faster and I some people who are working on some Fitness to do and I've spoken to some other people who already have Fitness platforms that we can pull in, and

00:45:09

then there's some Some

00:45:14

Nutrition is what it what do they call themselves? They're there

00:45:20

They teach cooking I'm in my own bank basically

00:45:29

So you did this, not this upcoming Saturday, you said you had an event, you was talkin about self-care Saturday and I had, I had to tell her Saturday and I've done, and I do five days

00:45:46

so I do

00:45:46

So, those events I have some self-care Saturday is free to participants

00:45:50

I have people that pay me to do it and then the the event, the 5 K's people people pay for

00:45:57

So all those are, you know, they should be generated

00:46:01

A summit summit

00:46:02

No

00:46:05

Cuz that that would probably be a good

00:46:09

Move into the marketplace

00:46:11

Like if you create it a summit, like, Not self-care Saturday, but like a summit that brings in all the people that you were not, all of them

00:46:22

But like a few from each area in the same people that you think might have, liked will bring more people, and stuff like that, with topics that really like interests people, like, you know, people of

00:46:34

color, who's going to let you know, face based people still make a faith-based health, Wellness Summit, and get some of the people that you would have in the actual Marketplace and you create this Summit, that

00:46:52

is free, you know, free to attend

00:46:56

And, you know, they have, you got you going to Summit and after like 24 hours or however long you give them, then you give them a upgrade, you know, you give them an upgrade to get

00:47:07

the recording, you know

00:47:09

Plus you get each person who come in for the summit to have a freebie for the people, you know? And they have Upgrade for the summer

00:47:19

So you'll make money on that

00:47:20

And and also at the end of The Summit, you can introduce your Marketplace

00:47:25

So if you already talked to the people who are in The Summit and ask them if they would be interested in being somebody in the marketplace, you could give them like a discount cuz I don't

00:47:39

know or whatever it is that you was planning on charging for them to be in the marketplace or like putting their items in your if you were going to do a percentage off of each item

00:47:48

or whatever

00:47:50

You can go ahead and think that through and the stomach can really launched that and you can make money on the stomach as well too and you can get their audience into the stomach

00:48:01

That's the benefit of getting people who already have an audience so that they can share it with their audiences

00:48:07

And then you can introduce your brand new market place for black people of Faith to be healthy

00:48:15

And you have these people coming in and really you're planning the summit, you know, you planning a stomach that's going to be your lead magnet free

00:48:25

Be like how I usually stay like a workshop, but in like in your case because you want to bring in a lot of different people like a stomach would like work

00:48:34

Also, you know for that and it takes

00:48:39

But you already have to do so you pull people together anyway

00:48:41

So if you do that with the energy of that is going to be like he's not having a really good name

00:48:48

A really good like Focus not to not too big, not just Wellness for people

00:48:54

If they like it's going to be people if they so that kind of niches it down, but I feel like it should have like another type Niche like specifically for them to do something

00:49:07

Like if you think more about what you're really helping people do cuz you're helping them have General Health and stuff

00:49:12

It was like I was just thinking the other day I was like shoes because I've been having like cuz like I said, you know? I was like is it that you know that I think I

00:49:32

might you know, come back after a while instead of my regular plant-based bundle

00:49:37

I would like focus on the Hormone Health or something like that

00:49:40

And so when the more it is the easier it is to act a track people like you could pick something that has like a bigger net but you know, Pick up something like think of it

00:49:52

Nishan it a little bit more for that

00:49:54

Yeah, I was thinking that cuz I think there's a I think there's there's not because I do talk about my turn will help a lot and just would have Women's Health but it's not a lot

00:50:03

of conversation on on, you know, menopausal in postmenopausal

00:50:09

So Instead of saying at all, this is for women over 40, which is Mitch, you know, the saying, you can might think of like something that women over 40, be dealing with hormones and yeah and

00:50:31

you can still answer you and you can still at all that stuff to it and just kind of need it now

00:50:35

And I will think of like a summit and bringing people who would like the audience of you know about to come in but you can make it a little more General to instate depending on how

00:50:45

you want your Marketplace to be at the end of it

00:50:47

Don't have to be ethnic

00:50:52

Does that like this only women or whatever? But just think about that I just wanted to say that you know cuz it's me you know because like we think about how is it going to be

00:51:00

a workshop is going to be How does the same thing? It's just basically how you break it down, you know, for your audience and what how you want it to be set up for yourself, you

00:51:11

know? Cuz the main things that's going to matter is like your offer you a message in kind of like your niche of like so that you'll be able to easy or message to people

00:51:21

Cuz if it's too General, it makes it harder that would I call myself, not just email entrepreneurs, you know? So I've been working on that even with this song, you know? But this Retreat, I was

00:51:35

like, during because I had to retreat before

00:51:37

So most of this message is from, but I changed it

00:51:40

I didn't just change

00:51:41

The name is just a little bit different to, but anyway, so I'm working on it

00:51:45

Thank you

00:51:51

So we're going to run through these other things cuz we are like almost there at the end

00:51:55

So I'm going to show you these things cuz I want y'all to work on this like it's not just a bunch of like empty, you know, like a plan to just be playing

00:52:03

This is like this stuff that's going to help you to get clear on what you're doing so like you can work on it on your own time

00:52:08

So I just want to go through these last things

00:52:12

I guess we're going to mix this and the client stuff together

00:52:16

I always do that

00:52:17

You know what I mean? Like, I have to make this Retreat long, and it's already too long

00:52:20

I'm going to have to work on this, on your own son, but share my screen and We are going to go through their Sarah and joy

00:52:38

Please share more about what is 5

00:52:41

What is the 5K that you do? Joy Finance on screen

00:52:46

I'm about to do the 5K is, it's called Gunwalk praise

00:52:51

So it's a good race for people who have never walked the run a 5k before and then it has it is Facebook is

00:52:59

So there's gospel music to it and depending cuz we get covid-19 more but we have other vendors and things

00:53:05

So I'll have the guy who opens up the exercise for people before they go

00:53:10

He's a Christian fitness person

00:53:13

So we just add other other Fitness people and so but if you're a real, if you're a real really into 5 K's, it's a time to Racin

00:53:20

You get a t-shirt in the metal and all that good stuff so that attracts people

00:53:24

So it is a mixed event

00:53:26

So white folks will come too but it's really, you know, it is, it's it makes it more fun and accessible

00:53:33

Races to people who've never done them before, they're intimidated by it

00:53:36

And then people who really raised they don't want to go to rest, it doesn't have time, that's not time so it's it's broader better focused

00:53:44

So I've done in a Long Island and in in Manhattan in Harlem and you know, depending on work to expand it to Hey, that sounds good

00:53:56

Thank you for sharing

00:53:59

How often is it? So I usually do it in a location once every year

00:54:03

So I haven't done it in the city, but I did it last year in a Long Island

00:54:08

I'll do it again in Long Island, but you know what? Work to expand it to other the other boroughs and then outside of that too

00:54:14

So depending on get sponsors, no

00:54:16

In a few sponsors

00:54:17

So I need to get some spices to make it happen

00:54:19

And then he said yes, one-on-one and group coaching Books, Okay? The next that one-on-one and group coaching, okay? Still rocky or something else

00:54:37

Reiki, Denise at nice program, Joy

00:54:42

Thank you

00:54:44

But anyway, you know this are me

00:54:58

All right, so we're going back over here to the page, but that's awesome

00:55:05

You could share it with people

00:55:07

People be interested, even though you're a, you're all the way she's in New York y'all, but Denise is in Chicago, and Sarah is in Greenville where I am from Greenville

00:55:19

South Carolina or South Carolina

00:55:25

That's what fun we'll have to chat about that later

00:55:30

Cuz you know, I'm from New York

00:55:43

Thing was the one page final plan

00:55:45

So again, back to that thing that I showed you all about, the problem that you saw the signature offer, the free offer was on one side

00:55:56

The freebie was down here, the different traffic

00:55:59

That whole thing is a system, so that's why I call that the one for holistic system of things that you do

00:56:05

And you don't have to do every single exact thing, you know, especially starting off

00:56:10

That, that focus is our friend

00:56:13

Okay, so focus is offering

00:56:15

So look me and my focus

00:56:17

I think I've decided to focus on Tik-Tok

00:56:20

I think I finally decided that that's what I'm focusing on not over it

00:56:31

So I'm going

00:56:32

I'm going to work on Tik-Tok and it just still seem to be like working to reach people and stuff

00:56:38

I feel like there was no conversion like I posted a video

00:56:42

What Rich really was like a video that I have posted on Instagram when I have my other account and I just put my new website for The Retreat and stuff on there and it had like

00:56:54

eight hundred views and a few likes

00:56:57

But it had like eight hundred views on Tik-Tok

00:56:59

But I didn't, I didn't get any conversion from that most of the people who converted to this with people who was already on my email list

00:57:07

And then, you know, people still it's that is Sunday and stuff like that

00:57:13

You see, we still only have a handful of people, but we did have more people who signed up then are here is some people tell me they can't even get on cuz their phone, but I

00:57:22

tried to send them a message

00:57:23

So your offer

00:57:29

What are you selling at the end of this month

00:57:31

So you always want to start like funnels and things like that

00:57:34

So basically a funnel is really just yourself

00:57:37

System is from moving people, like visitors of customers

00:57:42

Not customers, visitors of audience, and stuff like that converter, converting them into buyer, their buyers Journal journey and stuff like that

00:57:51

So you want to start everything to start planning? You want to plan back what you want to start with your offer, because if you plan that way, you won't just be doing a bunch of random

00:58:01

stuff trying to send people to this off, for you decide to do you want to start with the offer? Really? Think about the problem that the people who will want your full solution to have and

00:58:13

you want to pull things out of that made offer, okay? So like your main offer might have like, checking even here, no more

00:58:22

But since I've been you heard back on her her prep thing the whole time, I'm prepping really

00:58:32

She thought about the prep thing before she thought about like a signature offer a membership

00:58:37

But so I guess you could go the other direction but say if she was just thinking about like a program to help people go to translation of plant-based or Auntie does gardening and stuff, as well

00:58:49

So people that have like, a holistic fresh lifestyle and she showed him how to grow a few items of their food and stuff like that

00:58:56

She's good at meditation, all that stuff and she put all of that together

00:59:00

The meditation, the food prep on the plant-based, the gardening, and all that stuff into one, holistic program to help somebody that have like a full holistic healthy lifestyle, that'll be her car offer and she can

00:59:15

pull any of those things out as something that will attract people, but it can still leave back to her membership or her coaching program or something like that

00:59:24

But Is it easier? If you think about the big thing, I say is easier

00:59:31

Sometimes it's easier to think of the little thing and then make it bigger

00:59:35

But if you think about from the end in mind and it

00:59:38

Is easier

00:59:39

So your offer, what are you selling? At the end of The Funnel? What is your offer price and that that offer prizes for your main item? So say, for instance, if your main item is not

00:59:50

naughty 74971 9797, whatever your main offer is You just put that price there

00:59:58

I'm your core

01:00:01

I mean, your freebie type

01:00:02

So is it going to be your car free be like something that sits on your website? Is it a large tree be and all these things can be the same thing

01:00:10

You can have time tent and everything that leads to your core

01:00:12

And I suggest, that's what you do

01:00:14

You create one for free

01:00:16

Be at first, don't overwhelm yourself and it's based on what your signature offer is

01:00:21

So it is it, it should be something juicy that, that person will

01:00:26

Traffic sources

01:00:27

How will you get your freebie in the front of your ideal customers? And again, this is kind of, like, just another way of saying the different traffic things, you can do, black holes, YouTube, video podcast

01:00:39

paid app, Facebook, Instagram, Google, Tik-Tok, Exedra, guest, blogging, podcast, social media

01:00:47

That's traffic sources

01:00:50

Summit, you could be a part of a summit

01:00:53

You can create a summit, like, what we talked about because Summit generate people, cuz it's so many different people and as long as you put it in the little contract or whatever, that people share the

01:01:05

stomach, They should want to share the summer cuz it makes them be more of an expert and stop and it also helps them to get themselves into in front of other people's audiences

01:01:15

Okay

01:01:17

So yeah

01:01:19

So awesome

01:01:19

It is a really good traffic sources

01:01:21

Well, to email your free, BB the different free wheel types

01:01:27

Do we already go through this but I don't know but this is different freebies that you could do checklist cheat sheet workbook ebook, God, kit plan, template webinar Workshop

01:01:37

You see how this Workshop is here free

01:01:39

So like I said, like if you're just starting out, you're not super comfortable, about charge know, you want to get more people in, and you can do it freemium

01:01:48

Like, you know, you can do it free, and then the replays, you say, pay for the replays, you know, things like that, you can do that as well, or you can have like, I'm some type

01:01:58

of an upgrade or VIP upgrade or something

01:02:01

If they upgrade, they get these things to a quiz

01:02:05

Is a good free

01:02:05

Be alive

01:02:07

Launch, I talked about that before us a bunch of live videos to launch a product, a challenge, a video series of free course, discovery

01:02:17

Are audio

01:02:19

Okay, cuz you can have like a meditation or something like that

01:02:26

I'ma go over here

01:02:27

Why do I have a email sell sequence so nurturing your subscriber to the sale

01:02:33

So this is the email

01:02:35

Okay, that's a part of this is like how a funnel kind of looks like the other thing I showed you is kind of funny but this is like the actual pages

01:02:45

So You have free or pay traffic that goes to a landing page also called adopting that goes to a confirmation, thank you page where you give them

01:02:57

The next up that goes to email sequence, that nurtures them to buy your thing that goes to sells paid and that goes to a check out page

01:03:07

You don't have to have a sales page

01:03:08

If you starting out, things can go straight to the checkout page or a payment link

01:03:13

You really just need somebody to be able to pay

01:03:16

But in order to create an automated system, you kind of want a page that kind of explain things cuz when you have a sales page it on Amex things cuz it has all the information and

01:03:26

stuff that you they need to make a decision

01:03:29

So and all this goes to your offer

01:03:32

This is your offer delivery

01:03:34

So that's like the funnel floor

01:03:36

I'm so these are the different email sequences and stuff like that

01:03:40

Welcoming freebie delivery email to with problem solution

01:03:45

So he talked about the problem is they have and different solutions that you have, then you can tell about your specific Solutions because every problem has a solution

01:03:54

Email, three is your offer where you fully talk about your offer and, you know, the benefits of your offer email for is social pool

01:04:05

So if you have anybody that already went to your program of work with you and some other instance, you can use testimonials from like if you had another program and you just did a new program

01:04:15

at the still kind of relevant, you can use that as well to email

01:04:20

5 is like your last chance

01:04:22

That's just letting them know that they need to go ahead and take action before the price go up

01:04:26

They lose a bonus, the door is closed

01:04:29

It's not going to be open anymore

01:04:31

Any of those things, free be named description

01:04:35

Want to put that right there call to action

01:04:37

This is only thank you page

01:04:39

I told you, you need to give them their next up

01:04:41

You can you tell them to join your community and I would suggest that you create a community

01:04:45

If you don't already have one and I know that there's 50 million Facebook groups and stuff and I almost got rid of my Facebook how to get them to go to telegram, but they don't want

01:04:54

to go to telegram but, you know, tell them to join your community so that you can sign up for your webinar

01:05:07

If that's the next step, share your freebie by your one-time offer

01:05:11

You can have like a upgrade on the next page you know things like that

01:05:16

Or anything else that you want them to take us to next step and how will you deliver your offer? Will you deliver it to a membership side? There's certain membership site that you could go through

01:05:26

my mind

01:05:29

Drafting

01:05:30

So it has like a, it has like a membership site and course building program

01:05:36

On top of that, you have things like a job because it's really not expensive in the long run before most people who start now, or who don't need like know how, cuz like a hundred and

01:05:47

something dollars a month reoccurring things

01:05:49

I also found this new platform called system IO and it's free for, like, a full plant, plant funnel

01:05:56

I'm going to use that as the base of my freefun

01:05:59

a workshop that I'm about to relaunch because they have everything in it

01:06:03

I'm a create some templates for that as well, but, You can deliver your stuff

01:06:10

And, of course, platform, a Facebook group

01:06:13

You can do a private podcast, if you just want to do it by voice, people do that, you know, if you don't meet at, they don't need to see anyting email

01:06:23

You could do an email course

01:06:24

I've done email courses before conference and software that's like zoom and stuff like that

01:06:29

So how are you going to deliver that? Or so? That is the final plan

01:06:36

So that's what how you're going to like automated anyway after you figure out what your product is and what you're selling and stuff like that