Using URL parameters with your landing page - Video Guide

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In this video, I wanted to show you how you can personalize your landing pages at scale using variables with V-Route
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I'm currently logged into my account and I am on the landing pages feature
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I see all my existing pages which I can choose from, or I can go ahead and click to create a new page
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This is going to load the builder that we have
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And of course I have project name, let's just call it testing, title as well
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This is all stuff you can control, including if you'd like to change the title of the page
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So you can do test one, two, three or anything that you like testing
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Domain settings can be changed so you can white label this instead of using our default URLs
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And of course you can plug in any tracking codes that you like with the UTMs for your Google Analytics
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Once you're done, you simply start designing
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Now I'll just do something very simple
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I'll drop in a header right here
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So drag it from the left to the right
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And I'll add a form right below it
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So let's choose a form and I'll do something centered here
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I like the centered form
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And honestly, this format itself is really sufficient, it drives a lot of conversion
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So why don't we go ahead and personalize this
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Now VBOT already offered a personalization feature if you're using email marketing here and you're driving click-throughs from the email to the landing page
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However, if you want to do it on the fly, let's say you're sending out flyers to your customers and you have personalized URLs on these flyers
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If you're talking to somebody on social and you want to plug it in the conversation linked to the landing page and you'd like to pre-fill that information directly from the conversation
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Or if you're simply running ad campaigns and based on the ad, you want to change different words and contacts on the page, you can use that awesome feature that we have
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Now the format is simple
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I simply open the bracket at a hashtag
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It's very important in the format to be as I'm describing
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And I type in anything
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So I'm just going to do hard work
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And close the hashtag, close the tag
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Okay
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Now mind you, this could be anything
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It doesn't have to be hard work, but you can go ahead and choose whatever you like
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Now another thing you can do is inside here, go ahead and add an open bracket and do something like first name
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I'm just going to do capital, name, and close that as well
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Very important to follow that format
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Again, whatever is here doesn't matter
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And why not personalize the button? Now the button is a little tricky
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You can do it on the left or not in line
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It's an option under the button label
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So I'll put in something like, let's just do also first name
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Just like we did on the top, hashtag first name
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And then I'll add submit now
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Okay
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Very basic
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And then update to launch the page
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All right
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Now the next step is to visit and see how this looks like
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So I'll click on the eye and share to see the preview
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Now you see here, I'm not seeing any variables
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Everything looks nice and clean
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If I like to start injecting anything in here, all I need to do on top, so you see me in the URL here, I'll do question mark and then I'll plug in the variables
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So the first one was hardware capital letters
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And then I'll put Richard
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And then I have another variable
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So I simply put an end inside and put in the other variable
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So first name I think it was equal Richie
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Let's see how that looks like
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Now immediately my name was added here and you can see my other name here as well as the button
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How cool is that? So personalizing this on the fly is super easy
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A few things that happen
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You don't have to create multiple pages if you'd like to change content based on different text or copy
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You can use UTM creatively
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So inside the page, I can literally also do UTMs here
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So it could be UTM campaign
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And that will inherit from your browser if you're using UTMs for Google tagging and stuff like that
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You can get very creative with this
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And not only that, you can have fallbacks because we have an awesome library
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For instance, I can do, if the first name doesn't exist, I can do friend
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Maybe the format is not right here
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And I can even have divided by two just in case it was a full name because that's another option there sometimes
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So you can do the library or apply the library that we have to make things proper, to make things have a fallback in case it doesn't exist or things like this
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So you can get very creative, very simple to use
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Make your pages stand out with this on the fly personalization using variables on the fly vote

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