Using URL parameters with your landing page - Video Guide

40811 views

How was the video ?

Description

Transcript
Tags

Auto Scroll

00:00:00

In this video, I wanted to show you how you can personalize your landing pages at scale using variables with V-Route
00:00:06

I'm currently logged into my account and I am on the landing pages feature
00:00:12

I see all my existing pages which I can choose from, or I can go ahead and click to create a new page
00:00:18

This is going to load the builder that we have
00:00:22

And of course I have project name, let's just call it testing, title as well
00:00:27

This is all stuff you can control, including if you'd like to change the title of the page
00:00:33

So you can do test one, two, three or anything that you like testing
00:00:40

Domain settings can be changed so you can white label this instead of using our default URLs
00:00:45

And of course you can plug in any tracking codes that you like with the UTMs for your Google Analytics
00:00:53

Once you're done, you simply start designing
00:00:56

Now I'll just do something very simple
00:00:58

I'll drop in a header right here
00:01:00

So drag it from the left to the right
00:01:06

And I'll add a form right below it
00:01:07

So let's choose a form and I'll do something centered here
00:01:11

I like the centered form
00:01:14

And honestly, this format itself is really sufficient, it drives a lot of conversion
00:01:20

So why don't we go ahead and personalize this
00:01:23

Now VBOT already offered a personalization feature if you're using email marketing here and you're driving click-throughs from the email to the landing page
00:01:31

However, if you want to do it on the fly, let's say you're sending out flyers to your customers and you have personalized URLs on these flyers
00:01:41

If you're talking to somebody on social and you want to plug it in the conversation linked to the landing page and you'd like to pre-fill that information directly from the conversation
00:01:50

Or if you're simply running ad campaigns and based on the ad, you want to change different words and contacts on the page, you can use that awesome feature that we have
00:02:00

Now the format is simple
00:02:02

I simply open the bracket at a hashtag
00:02:05

It's very important in the format to be as I'm describing
00:02:11

And I type in anything
00:02:12

So I'm just going to do hard work
00:02:15

And close the hashtag, close the tag
00:02:19

Okay
00:02:21

Now mind you, this could be anything
00:02:22

It doesn't have to be hard work, but you can go ahead and choose whatever you like
00:02:28

Now another thing you can do is inside here, go ahead and add an open bracket and do something like first name
00:02:36

I'm just going to do capital, name, and close that as well
00:02:46

Very important to follow that format
00:02:48

Again, whatever is here doesn't matter
00:02:51

And why not personalize the button? Now the button is a little tricky
00:02:54

You can do it on the left or not in line
00:02:59

It's an option under the button label
00:03:01

So I'll put in something like, let's just do also first name
00:03:06

Just like we did on the top, hashtag first name
00:03:14

And then I'll add submit now
00:03:19

Okay
00:03:23

Very basic
00:03:24

And then update to launch the page
00:03:29

All right
00:03:33

Now the next step is to visit and see how this looks like
00:03:38

So I'll click on the eye and share to see the preview
00:03:43

Now you see here, I'm not seeing any variables
00:03:46

Everything looks nice and clean
00:03:49

If I like to start injecting anything in here, all I need to do on top, so you see me in the URL here, I'll do question mark and then I'll plug in the variables
00:03:58

So the first one was hardware capital letters
00:04:02

And then I'll put Richard
00:04:07

And then I have another variable
00:04:08

So I simply put an end inside and put in the other variable
00:04:13

So first name I think it was equal Richie
00:04:22

Let's see how that looks like
00:04:23

Now immediately my name was added here and you can see my other name here as well as the button
00:04:30

How cool is that? So personalizing this on the fly is super easy
00:04:35

A few things that happen
00:04:37

You don't have to create multiple pages if you'd like to change content based on different text or copy
00:04:44

You can use UTM creatively
00:04:46

So inside the page, I can literally also do UTMs here
00:04:50

So it could be UTM campaign
00:04:55

And that will inherit from your browser if you're using UTMs for Google tagging and stuff like that
00:05:02

You can get very creative with this
00:05:06

And not only that, you can have fallbacks because we have an awesome library
00:05:09

For instance, I can do, if the first name doesn't exist, I can do friend
00:05:15

Maybe the format is not right here
00:05:19

And I can even have divided by two just in case it was a full name because that's another option there sometimes
00:05:28

So you can do the library or apply the library that we have to make things proper, to make things have a fallback in case it doesn't exist or things like this
00:05:37

So you can get very creative, very simple to use
00:05:40

Make your pages stand out with this on the fly personalization using variables on the fly vote

Transcription